Make it happen
Stay curious
Achieve together
We strive to create a community where everyone is an equal partner, fostering a socially welcoming environment where all voices are valued.
We believe our success to stem from our values.
Make it
happen
At Tradedoubler, we prioritize focusing on what matters by directing our efforts towards tasks and projects that align with our core objectives. We constantly seek innovative approaches to create results and deliver tangible outcomes. Being proactive and efficient is key; we anticipate challenges and opportunities, taking initiative and streamlining processes to maintain productivity. Above all, we show commitment through our dedication to our work and team, going above and beyond to support our company's mission.
Stay
curious
In our company, we welcome fresh perspectives and embrace innovation, understanding that new ideas drive growth. We see the positive change that comes from thinking differently and are unafraid to dare to fail and try again, knowing that each attempt brings us closer to success.
Achieve
together
We value being team players who show that we care, fostering a collaborative and empathetic work environment. We are direct, honest, and kind in our communications, ensuring clarity and respect. Additionally, we are supportive and open-minded, always ready to help and consider diverse perspectives.
Matthias Stadelmeyer
President & CEO
Hello & Welcome to TD!
Looking back at Tradedoubler's journey since we started in 1999, it's incredible to see how much we've grown. Our founders Martin Lorentzon and Felix Hagnö really set the tone from the beginning with a strong focus on teamwork and thinking globally, which has been key to our success.
Over the past 25 years, we've faced our fair share of ups and downs, but each challenge has taught us something valuable. Today, we're proud to be a leader in the global digital marketing space, fostering partnerships between Brands and Publishers all over the world and delivering services across diverse disciplines like Partner Marketing, Influencer Marketing and many more Online Marketing & Sales channels. What makes me especially proud are the lasting partnerships we've built and the trust we've earned from our Brands and Publishers. And, of course, our amazing team, who live our values every day: making things happen, staying curious, and achieving together. Thanks for your interest in Tradedoubler. We're here to partner up, so don't hesitate to reach out and see how we can work together. Matthias Stadelmeyer President & CEO
Established in 1999
in Stockholm by Felix Hagnö and Martin Lorentzon, the co-founder of Spotify, Tradedoubler swiftly ascended to become Europe's no. 1 Affiliate Marketing network, listed on the Stockholm Stock Exchange since 2005. Presently, we extend our proprietary Partner Marketing and Tech Solutions across +90 countries, backed by a dedicated team exceeding 350 Tradedoublers. While operating on a global scale, our ethos remains deeply rooted in local authenticity and a commitment to people-centric values.
About Tradedoubler and our Swedish heritage.
Careers at Tradedoubler
We have been around for a while and proud to say that we are one of the few pioneers of Affiliate Marketing that launched in the 1990s. Affiliate Marketing has grown up and developed to become a central hub for any kind of digital marketing partnership. We host a network of well recognised and successful Brands and corporate and startup Publishers.
Working at Tradedoubler means managing the every day targets and challenges that come with steering Brands and Publishers towards their Partner Marketing success.
What's the culture like at TD?
Alejandra Campos
"It's impossible to get bored. It's about constant learning and new ways to collaborate."
Alejandra is based in Madrid as Head of Partner Development.
Sulayman Jallow
"Fantastic, amicable, vibrant. I will not forget how much the team made me feel at home straight away."
Sulayman is based in Amsterdam and onboard since 2023.
Tania Prieto
"Tradedoubler ist all about positivity and growth, where everyone's voice counts."
Tania is based in Madrid and onboard since 2014.
Michael Zirch
"It's open, supportive and inspiring. It never gets boring. To sum it up: the culture here is great."
Michael is based in Munich and at TD since 2022.
Our Management Team
Matthias Stadelmeyer
President and CEO
Matthias is CEO at Tradedoubler since 2014 and has since then remodelled the business fundamentally. He is an experienced strategic leader with strong background in sales and technology. Due to his expertise in blockchain and data technology and his visionary view on digital marketing trends he is a sought-after keynote speaker and regularly shares the stage with other industry leaders. Matthias has held several leading positions within Tradedoubler since 2007, including Sales Director and Head of Technology in Germany, Regional Director for market unit DACH and Vice President Sales. Matthias started his career as Team leader for Online Marketing at CANCOM IT Systeme AG, Munich.
Viktor Wågström
CFO
Viktor is CFO at Tradedoubler since 2016 and has a strong background in finance and accounting. He joined Tradedoubler in March 2015 as Head of Group Accounting, was appointed Interim CFO in May 2016 and took on the position permanently in October 2016. Prior to that Viktor worked for Cision, an international PR software company and held a number of roles including Group Treasurer and Business Controller.
Victoria Normark
CTO
Victoria started as CTO at Tradedoubler in January 2023. She has great background in software development and started her career as a Java developer in 2000. Her passion for how processes, leadership, culture, and technology need to play together for teams to be high performing has led her through her career as a technology leader and a management coach for organizations that want to work in more efficient and modern ways. Previously, Victoria was CTO at Privitar, a private sector company.
Uli Bartholomäus
Vice President Marketing
Uli had started his early career at Tradedoubler in 2003 and returned to the company in October 2022 as Regional Director Nordics. He has over 20 years of experience in the Digital Marketing industry, with a strong focus on Affiliate and Influencer Marketing. He was Managing Director DACH for Affilinet and part of the International Management Board until 2016 before co-founded and managed the Influencer Marketing company addfame in Munich. Thereafter he managed the global Sales- and Partner Management teams at Stylight and most recently led the international Merchant Partnership teams at Tipser in Stockholm. He joined Tradedoubler as General Manager Nordics in October 2022 and was appointed VP Marketing in April of 2024.
Derek Grant
Vice President Operations and General Manager UK&US
Derek joined Tradedoubler in 2019 and is responsible for leading Tradedoubler´s business and go-to-market strategy in the UK and in Ireland. Derek has an extensive background in performance marketing and an in-depth understanding of the sector in which he works since 2004. In his last role as Group Sales Director at Webgains, he was responsible for the impressive sales growth by helping advertisers to reach their KPI’s and recruiting new clients.
Claudia Batschi-Rota
Vice President Strategic Business Development
Claudia is Vice President Strategic Business Development and is with Tradedoubler since 2010. She has shaped the business in the last years with her efficient partner-centric business development approach, results-driven mindset, and strategic thinking. With her deep understanding of the industry, the market, and the competitive landscape, she is a renowned expert and regularly speaks at events about her view on the future of performance-based marketing. As an experienced executive, Claudia has held various leading positions at Tradedoubler, including Regional Managing Director DACH, Director Operations, and Partnership Development Director.
Soraya García Merino
General Manager Iberia & Latam
Soraya holds the position of General Manager Iberia and Latam since 2013 after joining as the Head of Sales a year before. Soraya’s negotiation skills, marketing background and team management experience are focused on achieving the targets for the markets she is responsible for. Previously she worked for the digital agency Internet Advantage for 7 years, the European Bank and The British Library in London.
Camilla Johansson
General Manager Nordics
Camilla Johansson joined Tradedoubler 2013 and has since held various positions, including International Advertiser Lead (Nordics) and Director of Client Development (Nordics). With her long experience in the partner marketing landscape and customer-centric approach, she accelerates advertiser and publisher success in the Nordics as Regional Director.
Gianpaolo Vincenzi
General Manager Italy
Gianpaolo firstly joined Tradedoubler in October 2008. He was Head of Campaigns and Head of Sales for almost 4 years. He left the company to cover up his profile. In September 2022, he returned to Tradedoubler as Italian Regional Director. Gianpaolo is well known in the market thanks to his networking skills. He loves building teams, developing business, and pays great attention to the people who work with him.
Seth Rubin
General Manager AU
Seth has global experience in performance marketing, working in the performance marketing industry since 2008. He is very results-focused and has a proven track record of delivery within the space, having previously held various technical and commercial senior roles in product development, strategic partnerships, and customer success. Since joining Tradedoubler in 2020, Seth successfully led the launch of Tradedoubler’s SMB affiliate business – Grow. More recently, Seth successfully set up and launched Tradedoubler’s APAC operation in Sydney, Australia – further enhancing the company’s international presence.
Lukasz Szymula
General Manager CEE & Poland
Łukasz has over 10 years of experience in performance marketing having joined Tradedoubler in 2008. In his current role as a Regional Director CEE & Poland, he is responsible for delivering results, relationship management with C-level managers, industry insight and strategy to main Clients and Publishers and cross-boarding business development in CEE region. Member of Advisory Board of Polish Chamber of eCommerce.
Nicolas Nauche
General Manager France
Nicolas joined Tradedoubler in March 2024 and brings 17 years of experience in performance marketing. Previously, he held positions as Sales Director and Deputy General Manager for Southern Europe at Awin. His dynamic leadership and customer-centric approach are critical in crafting innovative strategies and making the Tradedoubler France team even more successful.
Stefanie Severien
General Manager Benelux
Stefanie has 10 years experience in performance marketing and joined Tradedoubler in 2020. She is responsible for Tradedoubler’s business in the Netherlands and Belgium. Her previous work experience includes management positions on the publisher, affiliate network and advertiser side.
