Press release 29th of July 2024
#NewBizFactory, a recently formed business unit at Tradedoubler, introduces a new service for innovative shoppable solutions called Content to Commerce in Spain.
Madrid, 29th of July 2024 – Tradedoubler, a leading global Partner Marketing company and its recently formed business unit #NewBizFactory announce the official launch of a new capability called Content to Commerce in the Spanish market. Content to Commerce is an innovative service designed to seamlessly integrate commerce opportunities into compelling content, enabling Brands to drive engagement and sales like never before.
#NewBiz Factory is a new global business unit that focusses on developing and launching innovative shoppable solutions for brands that seek new ways for branding, engagement and performance in exclusive media and content inventory. Its services that currently include App Marketing and Lead Generation are now completed by the new Content to Commerce capability with the official launch in Spain. Content to Commerce offers shoppable widgets containing digital products that become part of the content of large and exclusive publications.
The key benefit of Content to Commerce for Brands is the enablement of high levels of user engagement with the products advertised within the content, resulting in increased sales conversions. Further benefits include brand building through high quality and relevant content, increased brand loyalty, and data insights on consumer preferences leading to improved targeting and marketing strategies.
“Our mission has always been to push the boundaries of what is possible in marketing,” says Claudia Batschi-Rota, VP Strategic Business Development at Tradedoubler and Manger of #NewBizFactory. “With the launch of our Content to Commerce capability, we are once again demonstrating our commitment to innovation and client success. This new service is a game-changer, providing our clients with the tools they need to stay ahead in a competitive market.”
Soraya Garcia Merino, General Director Tradedoubler Spain adds: “Our Brands are looking for more effective ways to connect with their audiences and drive sales. This new capability allows them to do just that – by turning branding and engaging content into direct commerce opportunities. We are looking forward to seeing the impact that Content to Commerce will have on the performance of our Brands in the Spanish market.”
About Tradedoubler
Tradedoubler is a thriving partner marketing network with a global reach. Covering 90+ markets all over the world, we’ve been boosting partnerships between result-driven brands and publishers since 1999. Founded in Stockholm, Sweden, and listed on Nasdaq Stockholm, Tradedoubler has 350 employees along with offices across Europe and Australia. Our solutions include partner marketing, lead generation campaigns, influencer marketing, app download campaigns, as well as the Tradedoubler technology platform; designed for advertisers and media agencies looking to manage their own in-house partner programs and to track their digital marketing campaigns.
For more information, please visit www.tradedoubler.com or contact content2commerce@tradedoubler.com
