The third quarter, July - September 2024
Total revenue amounted to SEK 489 M (484) an increase of 1% or 2% adjusted for
changes in exchange rates compared to the same period last year.
Gross pro t was SEK 107 M (98) an increase of 8% or 10% adjusted for changes in
exchange rates. Gross margin was 21.8% (20.3).
Operating costs excluding depreciation were SEK 88 M (77), an increase of 13% or
15% adjusted for changes in exchange rates.
EBITDA amounted to SEK 18 M (21). Adjusted for change related items, EBITDA was
SEK 19 M (21).
Investments in immaterial assets, mainly related to product development, were SEK
8 M (10).
Cash ow from operating activities was SEK 31 M (3).
Earnings per share, before and after dilution were SEK -0.06 (0.13).
The interim period, January - September 2024
Total revenue amounted to SEK 1 494 M (1 411), which is an increase compared to the
same period last year by 6% or 5% adjusted for changes in exchange rates.
Gross pro t was SEK 322 M (296) an increase of 9% and 8% adjusted for changes in
exchange rates. Gross margin excluding change related items was 21.5% (21.0).
Operating costs excluding depreciation were SEK 266 M (233), an increase of 14% or
14% adjusted for changes in exchange rates.
EBITDA amounted to SEK 53 M (62). Adjusted for change related items, EBITDA was
SEK 55 M (63).
Investments in intangible assets, mainly related to product development, were SEK
30 M (28).
Cash ow from operating activities was SEK 26 M (31). The main reason to the
decreased cash ow relates to a one-time payment to a publisher that amounted to
approximately SEK 20 M during the second quarter. The payment related to
commission earned during previous years.
Earnings per share, before and after dilution were SEK -0.02 (0.27).
During the third quarter Tradedoubler initiated a rights issue of SEK 50,5 M which
was fully subscribed. The accounting impact and the cash ow effect of this issue will
be affecting the fourth quarter.
During the second quarter Emailing Network was acquired from the principal owner
of Tradedoubler for an amount of 180 000 EUR.
During the rst quarter Tradedoubler signed a short-term overdraft facility with its
bank of SEK 15 M, at the end of the third quarter this facility was unused.
Letter from the CEO
Tradedoubler’s business in the third quarter of 2024 saw an increase in revenue of 2% on
a currency adjusted basis and 10% in gross profit (on currency adjusted basis). Adjusted
EBITDA was 19 M SEK which is a slight decrease from 21 M SEK in Q3 of 2023.
These Q3 results are achieved in an overall challenging market environment in global e-
commerce. Weak economies, high inflation rates and lower levels of income make
consumers reduce consumption and brands earn less. As a result, we are experiencing
challenges in some markets within our Partner Marketing business which declined
slightly by 2% in gross profit. The Influencer Marketing business, Metapic, compensated
this decline with a growth of 91% of gross profit. This growth is higher than the average
of recent quarters and partly achieved by lower comparison numbers in Q3 2023. These
numbers are all on currency adjusted basis.
While Q3 has shown strong increases in net sales in some markets, other markets
showed weaker growth rates or decline. Growth was achieved in the DACH region, the
South and in UK & Ireland, whereas France & Benelux and the Nordics decreased by -14%
and -5% respectively. R-Advertising and its email marketing business declined and is not
as profitable as before.
Despite said challenges and market headwinds, we are well prepared for the upcoming
quarters due to our diverse products, our growing market coverage and strategic
enhancements of our business. Our unique product mix ranging from Partner
Marketing, Influencer Marketing, App Marketing and other digital marketing business
lines makes us less dependant on external economic factors.
Our new brand platform was launched in September of 2024 and has been received very
well in our markets, both externally and internally. With our redefined strategy and
stronger focus on the core of our business – boosting partnerships – we aim to produce
considerable growth by growing our existing business and gaining market share, even if
market environments remain challenging.
At this point I would like to thank the Tradedoubler team for standing behind our new
brand strategy and the positive energy in “boosting partnerships”.
Contact information
Matthias Stadelmeyer, President and CEO
Phone +46 8 405 08 00
Viktor Wågström, CFO
Phone +46 8 405 08 00
E-mail: ir@tradedoubler.com
Other information
Tradedoubler discloses the information provided herein pursuant to the EU Market Abuse Regulation and the Swedish Securities Markets Act. The information was released for publication on 19 July 2024 at 08.50 CET. Numerical data in brackets refers to the corresponding periods in 2024 unless otherwise stated. Rounding off differences may arise.
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