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What is Partner Marketing?
Partner Marketing, also known as affiliate marketing, is a performance-based marketing model in which a Brand rewards one or more publishing partners for each customer that has made a purchase on their site (through their direct effort).
As Partner Marketing is purely performance-based, your Publishers will only receive a commission when the visitors they refer to your site, complete a specific action. As a Brand, you do not take on any marketing risk as you only pay for the direct benefits you receive, such as a sale or a newsletter registration.
How Does Partner
Marketing Work?
Affiliate places your ad on their website.
You get the sale and your affiliate earns a commission.
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How Partner Marketing works
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Customer clicks the ad and is taken to your store.
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Customer purchases something from your store which is tracked by the Grow platform.
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To ensure that your Publishers are rewarded with their commissions, you will need to install a simple extension or add a snippet of JavaScript code to your site. Your Publishers will then use “tracking” links, that they receive from us, to direct potential customers to your website, where they will continue to purchase.
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Upon completion we combine the click information with the sales details to form a transaction which we then report to both you (as a sale) and your Publishers (as earnings). This transaction is then invoiced and the commissions paid to your Publishers accordingly.
​Your Publishers will only receive a commission when the visitors they refer to your site complete a specific action.
​As a Brand, you do not take on any marketing risk as you only pay for the direct benefits you receive, such as a sale, app download or a new newsletter registration.
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The two compensation models available to you are:
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Cost-per-Sale (CPA/CPS)
Commission as a percentage of the sale or fixed rate -
Cost-per-Lead (CPL)
Fixed rate commission per contact of an interested customer, e.g. registration
Partner Marketing Benefits
Partner Marketing offers Brands so many benefits over other marketing channels. Here are 5 easily realised benefits that we think you should know about:
Cost-Effective,
Performance Based
The main benefit of running an Partner Program is that it is entirely performance-based. You only pay for sales or leads that occur because of your Publishers’ direct influence.
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Low Risk
Paying for sales and leads (as opposed to traffic – clicks or views) means that Partner Marketing is a very low risk marketing strategy. Your ad spend will directly relate to an acquisition (sale or lead) that drives revenue back into your business.
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Easy to Track
Grow provides you with useful statistics and information that help you overall, by providing insights on clicks, conversion rates, return on ad spend (ROAS), ad impressions, sales information, and much more.
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No Previous Experience Required
You do not need to be a Partner Marketing Guru to run a successful program. Simply partner with the right Publishers, sit back, and watch the sales roll in.
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Quickly Improves Image and Increases Presence
By recruiting reputable partners to your partner program, you will take advantage of their vast audiences, which quickly enables you to build a recognisable Brand online with minimal effort. Likewise, customers are more likely to trust a community or site that they visit regularly, over the Brand trying to sell to them directly.​​
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How We Do It
When you join Grow, we provide you with the tools needed to search for and recruit your own Publishers from within our network. We also present your partner program to our network of more than 180,000 active partners. Here, they are able to access your marketing assets (banners, product feeds, voucher codes, etc.), learn of any restrictions by viewing your terms and conditions and discover more about your company, its products/services and what your affiliate program offers them. This helps them to decide whether to promote your brand or not.
Once your program is up and running, Grow equips you with tools and real-time insights to manage your affiliate program with ease. You stay in control while focusing on what matters most—driving sales and growing your business.
For all recorded activity, Grow presents you with useful statistics and information that provide insights on clicks, conversion rates, return on ad spend (ROAS), ad impressions, sales information, and much more.
Sales figures are for illustration only.
See How Our Customers Are Succeeding with Grow
What we liked the most about Grow is the ease of use from its implementation and the direct impact on our income from the first month.
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From the first moment you have advice from the customer service, which proposes improvements proactively. Managing the tool is very simple and by following Grow's customer service recommendations it is possible to scale your results. Without a doubt, we would recommend using Grow in any digital marketing strategy, regardless of the type or business sector.
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Alejandro Montoya
Traffic manager at Newskill Gaming
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Grow offers a very clear overview of our performance and statistics.
The platform is easy
to use and allows us to update our promotions within a few clicks. Our interactions with the tradedoubler team have been great as they provided support and informative suggestions to optimise our performance.
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Ellaine and Antoinette
Business Development Managers, Goboony
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The part we like the most about Grow is the simplicity with which you can create campaigns and the ability to approve the publishers we are most interested in for our campaigns.
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Emilio Narvez
Ecommerce Manager, Koroshi Shop
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