Welcome to TD Italy. Shaping the industry with tech and quality since decades.
With a dedicated team in Milan, we have a deep understanding of the local market dynamics, consumer behavior, and regulatory environment. This expertise enables us to tailor our services to the specific needs of Italian Brand ands Publishers. Benvenuto a Italia!
Our Italian Market
The Italian e-commerce market has been growing steadily, driven by increasing consumer demand and digital adoption. Popular categories include clothing, electronics, and beauty products, with a significant rise in grocery and home goods purchases. Mobile commerce is also on the rise, reflecting the growing use of smartphones for online shopping.
Looking ahead, the Italian e-commerce market is poised for continued growth, fueled by digital transformation and consumer confidence. Key trends include the adoption of omnichannel retail strategies, a focus on sustainability, and the use of AI for personalized shopping experiences. Innovations in technology, logistics, and payment systems are expected to further enhance the market, making online shopping more accessible and convenient for consumers and businesses alike.
Italy
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Population: 58.9 Million
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Urban population: 71%
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Currency: EUR
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Top 3: Rome, Milano, Napoli
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Internet penetration: 85%
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Ecommerce Revenue: 76 Billion Euros
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Ecommerce Growth 2024: +14%
Sources: Statista, World Bank, Worldometers
One of many strong Partnerships
4.7
Billion EUR in revenue 2023
13.2
Million active users
2
Active in 2 TD markets
Tradedoubler enabled us to work with many publishers from all categories and different business models.
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Angelo Di Giorgio
Digital Media Manager at Gamestop
Selected Partners in Italy
Ciao, I am Gianpaolo.
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"TD Italy is a business enabler since decades. We have been driving the growth of the Partner Marketing market in Italy with our focus on technology and quality. Why? Because we always protect the relationship between our partners, whether they are Brands, Agencies or Publishers."
Gianpaolo Vincenzi
General Manager Tradedoubler Italy