The information in this press release may not be announced, published or distributed, directly or indirectly, in or into Australia, Canada, Hong Kong, Japan, Canada, New Zealand, Switzerland, Singapore, South Africa, the United States or any other country where such publication or distribution would violate applicable laws or regulations. Please see the important information section at the end of this press release.

The Board of Directors of Tradedoubler AB (publ) ("Tradedoubler" or the "Company"), has today, through the exercise of the authorization granted by the Annual General Meeting, resolved a new issue of ordinary shares of approximately SEK 50.5 million, with a special emphasis on preferential rights for our existing shareholders in Tradedoubler. The company's largest shareholder, Reworld Media S.A. ("Reworld"), has undertaken to subscribe for its pro rata share in the rights issue and in addition guaranteed to subscribe for shares for an additional maximum of approximately SEK 3.8 million, which means that approximately 59.4% of the rights issue is secured.

The Rights Issue short

• The main objectives of the rights issue of approximately SEK 50.5 M, before issue costs, are to finance the Company's repayment of loans to its principal shareholders and a future earn-out related to the acquisition of Kaha GmbH.

• The Rights Issue is secured through a subscription commitment and guarantees commitment of approximately 59.4%.

• Each ordinary share entitles the holder to one (1) subscription right. Three (3) subscription rights entitle the holder to subscribe for one (1) new ordinary share. The subscription price amounts to SEK 3.30 per ordinary share.

• The record date for participation in the rights issue is 10 September 2024.

• The subscription period runs from 12 September 2024 to 26 September 2024.

Background and rationale

At the balance sheet date for the second quarter of 2024, Tradedoubler has an outstanding loan of approximately EUR 7 M to its principal owner, Reworld. Of these, EUR 4 million is due for payment in the first half of 2025, and Tradedoubler is discussing how this will be repaid. As part of this, the Board of Directors has decided on the rights issue. In addition, Tradedoubler has acquired all shares in Kaha GmbH, and an earn-out based on the 2024 result will be paid during the first quarter of 2025. It's worth noting that based on current estimates, this earn-out may amount to more than SEK 20 million, potentially significantly boosting Tradedoubler's financial position.

Terms and conditions for the rights issue

It's important to note that the record date for participation in the rights issue is 10 September 2024. Shareholders receive one (1) subscription right for each ordinary share held on the record date. Three (3) subscription rights entitle the holder to subscribe for one (1) ordinary share at a subscription price of SEK 3.30 per ordinary share; the subscription period runs from and including 12 September 2024 up to and including 26 September 2024. This information is crucial for participating in the rights issue, and we want you to feel fully informed.

The Rights Issue will increase the Company's share capital by a maximum of SEK 6,123,659.60 to a maximum of SEK 24,494,639.20. The number of ordinary shares will increase by a maximum of 15,309,149 new ordinary shares to a maximum of 61,236,598 ordinary shares. The ownership of the shareholders who choose not to participate in the rights issue will be diluted by approximately 25%, but they can receive financial compensation for the dilution effect by selling their received subscription rights.

Subscription commitments and guarantee commitments

The company's largest shareholders support the rights issue. Reworld, representing more than 50% of the company's share capital, has undertaken to subscribe for its pro rata share in the rights issue and is guaranteed to subscribe for shares for an additional maximum of approximately SEK 3.8 million. Reworld has announced that it intends to make payment for the new shares by setting off part of the loan described above. The Board of Directors wants to approve a set-off concerning subscription and allotment.

Indicative timetable for the rights issue

Legal advisor and issuing agent

Tradedoubler has, in connection with the rights issue, appointed KANTER Advokatbyrå as legal advisor and Aqurat Fondkommission as issuing agent.

For further information, please contact:

Matthias Stadelmeyer, CEO Tradedoubler

Phone: +46 8 405 08 00

Email: ir@tradedoubler.com

This information is information that Tradedoubler AB (publ) is obliged to make public under the EU Market Abuse Regulation. The information was submitted for publication through the contact person's agency set out above at 5:31 p.m. CET on 3 September 2024.

Important information

This Press Release does not constitute an offer to acquire, subscribe to, or otherwise trade shares, subscription rights, BTAs, convertibles, or other securities in Tradedoubler. Any offer to the persons concerned to subscribe for shares in Tradedoubler will only be made through the prospectus that Tradedoubler publishes through this press release.

The information in this press release may not be announced, published or distributed, directly or indirectly, in or into Australia, Canada, Japan, Hong Kong, New Zealand, Singapore, South Africa, Switzerland, the United States or any other jurisdiction in which the distribution or publication would be unlawful or would require registration or any other measures than those required by Swedish law. Actions that violate these restrictions may constitute a violation of applicable securities laws.

No shares, subscription rights, BTAs, convertibles or other securities have been registered, and no shares, subscription rights, BTAs, convertibles or other securities will be registered under the United States Securities Act of 1933, as amended (the 'Securities Act') or the securities laws of any state or other jurisdiction in the United States and no shares, subscription rights, BTAs, convertibles or other securities will be registered under the Securities Act of 1933, as amended (the 'Securities Act'), BTAs, convertible securities or other securities may be offered, sold or otherwise transferred, directly or indirectly, in or into the United States except under an applicable exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and in compliance with any other applicable securities laws of the relevant state or other jurisdiction of the United States.

In any EEA Member State (the 'EEA') other than Sweden, Denmark, Finland and Norway, this press release is only addressed to and is only directed at qualified investors in the relevant Member State within the meaning of Regulation (EU) 2017/1129 (together with any applicable delegated and implementing regulations, the 'Prospectus Regulation'), that is, only to investors to whom an offer may be made without an approved prospectus in the relevant EEA Member State.

In the United Kingdom, this press release is only being directed at and communicated to persons who are qualified investors as defined in Article 2(e) of the Prospectus Regulation (as implemented in national law in the United Kingdom) who are (i) persons falling within the definition of 'investment professionals' in Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended) (the 'Order') or (ii) persons falling within Article 49(2)(a) - (d) of the Regulations, or (iii) persons to whom the information may otherwise lawfully be communicated (all such persons referred to in (i), (ii) and (iii) above being collectively referred to as 'Relevant Persons'). Securities in the Company are only available to, and any invitation, offer or agreement to subscribe for, purchase or otherwise acquire such securities will be engaged in only concerning Relevant Persons. Persons who are not Relevant should not act or rely on the information in this announcement.

This press release does not constitute an investment recommendation. The price and value of securities and any income from them may go down as well as up and you may lose your entire investment. Past performance is not a guide to future results, and information in this press release should not be relied upon as a guide to future results.

Forward-looking statements

The matters discussed in this press release may contain forward-looking statements. Such statements are not historical facts and include words such as 'believes', 'expects', 'estimates', 'intends', 'anticipates', 'will', 'may', 'continues', 'should' and other similar expressions. The forward-looking statements in this press release are based on various assumptions, which in many cases are based on additional assumptions. Although Tradedoubler believes these assumptions were reasonable when made, such forward-looking statements are subject to known and unknown risks, uncertainties, contingencies and other important factors that are difficult or impossible to predict and beyond its control. Such risks, uncertainties, contingencies and material factors could cause actual results to differ materially from those expressed or implied in this communication by the forward-looking statements. The information, beliefs and forward-looking statements contained in this communication speak only as of the date of this press release and are subject to change without notice. Tradedoubler undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law or regulation. Investors are, therefore, cautioned not to rely on any of these forward-looking statements.

Information for distributors

In order to fulfil the product governance requirements contained in: (a) Directive 2014/65/EU of the European Parliament and of the Council on markets in financial instruments, as consolidated, ('MiFID II'); (b) Articles 9 and 10 of Commission Delegated Directive (EU) 2017/593, which complements MiFID II and (c) national implementing measures (together, the 'MiFID II Product Governance Requirements') and in order to exempt itself from any non-contractual, contractual or other liability to which any 'manufacturer' (within the meaning of the MiFID II Product Governance Requirements) might otherwise be subject, Tradedoubler's shares have been subject to a product approval process, which has determined that such shares are: (i) suitable for a target market of retail investors and investors meeting the criteria of professional clients and eligible counterparties, as defined in MiFID II; and (ii) suitable for distribution through all distribution channels permitted by MiFID II (the 'Target Market Assessment'). Notwithstanding the Target Market Assessment, distributors should note that: the price of Tradedoubler shares may fall and investors may lose all or part of their investment; that Tradedoubler shares offer no guarantee of return or capital protection; and that an investment in Tradedoubler shares is suitable only for investors who do not require a guaranteed return or capital protection and who (acting alone or with the assistance of an appropriate financial or other adviser) are capable of evaluating the merits and risks of such an investment and have sufficient resources to bear any losses that may result from such an investment. The Target Market Assessment is without prejudice to any other requirements relating to contractual, legal or regulatory selling restrictions in connection with the Rights Issue.

For the avoidance of doubt, the Target Market Assessment does not constitute (a) an assessment of suitability or appropriateness for MiFID II or (b) a recommendation to any investor or group of investors to invest in, purchase, or take any other action whatsoever concerning the shares in Tradedoubler.

Each distributor is responsible for carrying out its target market assessment regarding Tradedoubler's shares and determining appropriate distribution channels.