Our Proprietary Tech tracks anything on Web, App and Offline.
Our proprietary tech and tracking was first developed in 1999 and what it is capable of solving today is almost hard to believe. Brands and Publishers, rest assured that we can allocate any user on any device and cross device to a sale on any website, app and even brick-and-motar store.
Web
App
Offline
We have developed the most holistic and future proof tracking technology for Brands and Publishers.
Nick Morris
Vice President Engineering
Our Tracking Library combined with Branded Tracking is the highest form of tracking that you could wish for in Partner Marketing. After implementation of this script on the Brands' sites, it allows us to track based on the most sophisticated and future-proof methods.​ We can quickly adapt to new tracking and privacy regulations and and easily support any tracking feature such as product level tracking or container tag solutions and fallback solutions.
In addition to the above, our tracking accumulates billions of touchpoints that serve as the basis for vast data anaylis projects that feed and validate our tracking models. This immense database also helps us in training our own machine learning models to constantly improve tracking and confidently state that it is us who shape the future of tracking and define the state of the art.
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State of the art tracking means that it is Partner Marketing companies like us who define market standards and shape the industry benchmarks.
Our Tech & Tracking in an Overview
Most of our Brands have upgraded the Tradedoubler tracking on their sites in line with our constant development routines. 3rd party tracking has almost completely been substituted with 1st party tracking, deterministic and probabalistic tracking and other forms. We are proud to say that our engineers have managed to develop tracking solutions and features that both track what actually needs to be tracked and in line with tracking and privacy regulations.
Tracking
Library
Javascript Code that is implemented on the Brand's site. Most holistic form of tracking, easy to implement and always up to date through automatic Tradedoubler updates.
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Branded
Tracking
The purest form of tracking since it is based on the Brands' domain. The setup effort pays off in the long run since it is the most secure tracking in turbulent regulatory times.
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Our cookieless tracking ensures that all online journeys are accurately tracked, even when a cookie is not present (Device fingerprint without personal identifiable information)
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Cookieless Tracking
Mobile SDK/ MMP
We have our own SDK in case Brands prefer to save costs when using MMPs (Mobile Measurement Partners) for your Partner Marketing.
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The purest form of tracking since it is based on the Brands' domain. The setup effort pays off in the long run since it is the most secure tracking in turbulent regulatory times.
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Advanced tracking features that enhance Brands' and Publishers' marketing analytics.
Get the Best Features & Data
When it comes to tracking, it is vital to be able to attribute user behaviour to the transactions. Furthermore it is important to generate as much data as possible to steer Brands' and Publishers' marketing and sales success.
Cross Device Tracking
Container Tag
Voucher Code Tracking
New vs. Existing Customers
QR Codes
Product Level Tracking
Product API
Voucher API
Conversions API
Claims API
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It couldn't be easier to connect to our open platform using APIs. And tracking integrations for Brands using Google Tag Manager is possible, too.
Our Developer Portals and Docs. Get the Details here.
For Brands
Everything you need to integrate with Tradedoubler as a Brand. Get the specs for our APIs and our tracking here.
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Everything you need to integrate with Tradedoubler as a Publisher. Get the specs for our APIs here.
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For Publishers
Documentation
Find even further details and documentation in our Docs section. For Brands and Publishers.
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