5 years with Peter Delew
From Fashion Stylist to Account Director - Peter Delew shows how you can grow from Account Executive to Account Director in just five years without experience in the affiliate industry. Today, we celebrate Peter's 5th work anniversary at Tradedoubler. In our interview, you will find insights into his career and what has shaped him over the last five years at Tradedoubler!
Peter Delew, Account Director at Tradedoubler UK
About
Describe yourself in 3 words.
Creative, Loyal and Bold
What did you want to be when you were little?
An Artist or anything creative, when I was young I had a studio full of all my creative endeavours. From the Pottery wheel, where I made a whole one bowl to paints of every colour and type, my mum taught me to cook, bake, knit and sew at an early age so I have always enjoyed anything where I can make things.
Part at Tradedoubler
Can you tell us more about your role and background?
As an Account Director, I work with a great team across all types of programs on both our public and private network. No two days are the same in this role, and I work across all areas of the business, from finance queries and tech questions to new business pitches. But mostly it's about Account Management and strategy planning for our UK, IE, US and CA programs.
I started 5 years ago as an Account Executive in the London office and have worked my way up to Account Director, learning an awful lot along the way. Now, I get the chance to share that knowledge with the next generation.
How would you describe your working environment?
Since starting, how we work has changed a lot. From 5 days a week in the office to a hybrid model means most of my days are spent working from my home office with a very strict office manager (my dog Diamond). But I still come to the office most weeks to see the team. We are a sociable bunch and it’s great to have the flexibility to come together when we need to but also to maintain a good work-life balance.
What is your favourite part of your job? What excites you the most?
I would say it's the people! I love watching new starters grow in confidence and let their personalities shine. Everyone has their own way of doing things, and sharing that knowledge helps us continue to grow and find new ways of working. I love it when someone tries something new and it goes well. I will always encourage my team to trust their instincts and be daring.
Career
Please give us a brief version of your career path before you started at Tradedoubler.
I don't come from an affiliate background. In my previous roles, I was a Personal Shopper and Fashion Stylist, dressing celebs for red carpet events or TV, dressing window displays on Oxford Street, and running some well-known fashion stores. It's a totally different world to Tradedoubler!
What was the main reason for joining Tradedoubler?
I wanted to try something new. I had studied business at University, including Marketing, so it seemed like a good fit. It helped that I had a few friends in the industry and knew the culture fit where I wanted to be, but it was a leap into something totally different, which was well worth taking. It's the people that make a workplace, and my work family is all pretty amazing!
What has been your biggest “lesson learned “ in the past 5 years?
If someone is willing to take the time to give you advice, always listen to it. You don't have to act on it straight away, but one day, that information will be useful. So never skip a webinar because you don't think you need it, don't miss a panel or talk because it's not relevant to your situation today, and always take advantage of all opportunities to make tomorrow a better version of you.
Industry
What are you passionate about in the industry and this company in general?
I love that the industry is always growing, and there's always something new around the corner. We work in an industry that sees problems as opportunities, powered by technology but driven by smart and engaged creative minds. Within Tradedoubler, we are free to think creatively and collaborate across different markets, working together to improve the business for our customers and publishers and making it a better place to grow new talent and inspire what the industry could look like in the future. I am just excited to be part of it.
A big thank you goes to Peter. You have done an excellent job over the last few years, and we look forward to working with you for many years.
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