Publisher Spotlight: ORPIVA AI
Artificial Intelligence is the new electricity of our time. It empowers businesses to 10x their activities and scale at negligible cost. In our interview with Yasaman Asghari, Senior Global Partnership Manager at ORPIVA AI, she discusses how their solutions are essential now to keep up with the competition.
Yasaman Asghari, Senior Global Partnership Manager at ORPIVA AI
About
Can you introduce ORPIVA? In which markets are you present?
Marketing platform for all industry verticals. Our specialty lies in producing impactful awareness content as well as executing high-performance-oriented activations.
We operate globally with focus on EMEA and AMER regions.
Please briefly introduce yourself and tell us what you mainly have to do at ORPIVA AI.
Hello, my name is Yasaman, and I am a Senior Global Partnership Manager at ORPIVA. I joined the team in 2021, and my day-to-day activities include fostering strategic Partnerships and Business Development. In particular, I help brands fit this new world of AI into their existing marketing plans.
What’s the story and the core business value behind ORPIVA AI?
OPRIVA was founded to empower brands and influencers to engage with audiences more meaningfully. Our mission is to create Product Experiences (PX) that make ads fun again.
Our core business value lies in our dedication to continuous innovation. We constantly strive to enhance and refine our solutions to better serve our brand partners and creators.
By upholding these principles, we not only foster trust and loyalty but help brands to create new revenue streams in this challenging attention economy.
USP
What sets ORPIVA AI apart from other Trend-Driven Marketing solutions?
Our vision is to create a fusion between Generative AI and Influencer Marketing, enabling brands to become Trend-Driven Marketing experts with one click.
Unlike our competitors, who rely on managed processes, we use both our marketplace and AI solutions to deliver influencer content at a never-before-seen speed and cost.
Our goal is to completely reshape influencer marketing in the future. We are building a new form of marketplace where creators can build their own digital twins, which brands can then rapidly use in AI-generated content.
What are the benefits for advertisers working with ORPIVA AI?
Working with us as a partner allows you to communicate with your audiences on their terms in their language effortlessly.
Our approach also involves crafting personalized content strategies complemented by curated partnerships with creators whose content aligns seamlessly with your brand.
In all our activity your brand safety is key, and we guarantee that your social media content is on-brand, and you always have the final approval.
Our specialty is staying ahead of trends, swiftly integrating them into campaigns, and offering fast turnaround times without compromising quality. We operate throughout the full funnel, and depending on your requirements, we can optimize different aspects, from CPM to CPC and ROI.
Next
What are the latest trends in Artificial Intelligence, and how does ORPIVA AI use this?
The newest trends in Artificial Intelligence are around one-shot video generation using generative approaches. The idea is to create new videos instead of images on the fly, as you have seen in the past with, e.g. OpenAI’s DALL-E3 and Stable Diffusion.
At ORPIVA, we constantly evolve our technology to leverage the most significant and most efficient ways to create on-brand content.
Recognising these changes, we have created our Commercial Video Library (CVL) solution, which matches brands to relevant trends on TikTok and other platforms. That will allow your ads to appear seamlessly in different languages to target niche audiences. Using this approach, we have seen customer engagement increase by over 300%.
A big thank you goes to Yasaman for this interview!
Do you want to establish a partnership with ORPIVA AI? Don‘t hesitate to contact us >>