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Barcelona, 25th September 2024 – Tradedoubler, a leader in technology and partner marketing solutions, announces the opening of its new office in Barcelona, located in the dynamic and emerging Poble Nou district. This new space will enable Tradedoubler to expand its operations and continue growing in a key market. The new office not only strengthens Tradedoubler's presence in Spain but also provides a more accessible meeting point for some of its main clients in Barcelona, including companies such as Casa Batlló, Grupo Inditex, MediaMarkt, Vueling, and Ametller Origen. The team at the new Barcelona office will now be able to offer them even more personalised and efficient service. The opening of Tradedoubler’s new office in Barcelona reflects the significant growth of digital marketing, particularly in the field of partner marketing, as well as the rise of e-commerce in the city in recent years. Barcelona has established itself as a major technological and digital hub in Europe, with continued growth in e-commerce and increasing adoption of digital marketing solutions by both local and multinational companies. This favourable environment provides these businesses with the opportunity to contribute to the development of digital marketing in Spain. Soraya García Merino, General Manager of Tradedoubler Iberia & Latam, comments: “We are very pleased to inaugurate our new office in Barcelona. This new space represents much more than just a physical location; it is a symbol of our ongoing commitment to excellence and innovation in serving our clients. Barcelona is a wonderful city, constantly growing, and we are confident that it will be a positive meeting point for our clients and affiliates.” Giovanna Capasso, Senior Sales Manager at Tradedoubler, adds: “The opening of our office in Barcelona is a great opportunity to strengthen our relationships in the market and to be even more aligned with local needs. We are excited about the possibilities this new space offers to further drive innovation and growth in digital marketing and e-commerce.” With this opening, Tradedoubler reinforces its mission to be a strategic partner for businesses looking to improve their results through Partner Marketing and technology solutions. This location is well-connected to the city centre and provides an ideal environment to foster collaboration and growth in the corporate sector. About Tradedoubler: Tradedoubler powers a thriving partner network where everyone wins. It also hosts a digital marketing platform where brands and publishers connect and become winning partners in advertising and sales. Established in 1999 in Stockholm, Sweden, Tradedoubler swiftly ascended to become Europe's no. 1 Affiliate Marketing network and having been listed on the Stockholm Stock Exchange since 2005. Today, it offers its own technology and Partner Marketing solutions in more than 90 countries and is supported by a dedicated team of over 350 Tradedoublers. They provide countless partnership opportunities with publishers and creators through their thriving partner network. Their product offerings include: Partner Programmes, Influencer Programmes, SaaS Partner Marketing, White Label/Inhouse Solutions, Lead Generation, and App Marketing. Visit their website to learn more about their solutions and the potential for international growth they offer: www.tradedoubler.com .

Today, we celebrate a milestone in our history: A strategic rebranding of our Partner Marketing business which has resulted in a new brand platform framework. During the past months, we have invested in several strategic initiatives with the aim of redefining our strategic focus, and we are proud to present the results today: a dedicated Partner Marketing brand platform with a new corporate identity and visual design. There couldn't be a better time to announce this fantastic news, as we are also celebrating our 25th anniversary as a company this weekend. Our thriving legacy and our future-oriented Partner Marketing approach are perfectly summed up in our new brand core: Boosting partnerships since 1999.   “Affiliate, now Partner Marketing, has been our core business for 25 years. It is and always has been one of the most relevant marketing channels for Brands and Publishers alike. Our new brand platform and visual identity accurately depict the pivotal position that Partner Marketing has within Digital Marketing and will enable our Brands and Publishers to become more respected and thriving Digital Marketing players. 'Boosting Partnerships' is now our brand core and guiding principle for all our actions and for all stakeholders in our global Partner Marketing Network”, says Matthias Stadelmeyer, CEO.      What does boosting partnerships mean?    Our brand core builds on two central promises that drive us: We are in the market to empower a thriving Partner Network where everyone wins, and we are the committed growth companion for all our partners.   In an empowered and thriving network, we host Brands and Publishers – big and small, mainstream and niche, and from any industry and digital marketing model. Tradedoubler is the committed growth companion for all our partners, while standing on the pillars of growth (bringing a positive change), commitment (along the whole growth journey) and companionship (by working closely together).    We stand behind two promises which shape our goals: Making a positive difference through what we do and how we do it, and driving performance while making great results happen for Brands and Publishers alike – or condensed in two simple words: Boosting partnerships.    Uli Bartholomäus, new VP Marketing states: “I feel honored to launch a new corporate brand strategy and modern visual identity for this thriving legacy brand. Since its foundation Tradedoubler has established a unique culture that is now aligned with our brand and visual identity and our ambitions going forward. We will never cease to empower Brands, Publishers, and ourselves to become the best version of oneself within the professional space of Digital Marketing.”     Partner Marketing in the Sweetspot    Tradedoubler’s strategic rebranding underscores our firm belief that Partner Marketing continues to belong to the most relevant Online Marketing channels. This claim is based on the CPA centric business model in which Partner Marketing operates within, entailing that Brands can scale sales without increasing marginal costs. This is what we refer to as the 'Sweetspot' that our Brands are in.   This is unique to most other forms of Online Marketing, where scale usually comes with higher costs.     Furthermore, we believe Partner Marketing to be the most innovative form of Online Marketing. The vast number of Publishers in our Partner Network are creative entrepreneurs, smart startups, and professional corporations to which Brands basically outsource their sales goals and scaling ambitions to. Since Publishers primarily work on a CPA basis, they are highly committed to reach the Brands’ goals, as it is in their own interest to maximize sales and earnings.    We would love it if you joined us in celebrating our new brand platform and visual design. Check it out at www.tradedoubler.com  and stay tuned for exciting content to come!

Maximize Your Affiliate Earning: It's time to take your affiliate marketing to new height with Grow by Tradedoubler. Get access to advanced tools, real-time analytivs, and exclusive offers that will help you outperform the competition. The fourth quarter (Q4) is the most lucrative period for affiliate marketers, driven by major shopping events like Black Friday, Cyber Monday, and Christmas sales. With heightened demand comes increased competition, and success requires strategy. Grow by Tradedoubler provides a comprehensive suite of tools to help advertisers stand out and capitalize on Q4 opportunities. 1. The Heart of Performance Marketing Data is at the heart of performance marketing. Advertisers using Grow benefit from advanced analytics that provide actionable insights into consumer behavior, trends, and campaign performance. In fact, advertisers leveraging data insights during Q4 have seen performance boosts—such as a 30% increase in the retail sector by refining their targeting strategies based on consumer habits. By using tools like Grow’s dashboard, advertisers can analyze which channels drive the most traffic and conversions, allowing them to allocate resources effectively. Example: One of our advertiser in the electronics niche has seen an uptick in sales by using Grow’s analytics to identify that mobile traffic surges during Black Friday. By optimizing mobile content and their corresponding offers, they have further increased conversions. 2. Diversify Traffic Sources Relying solely on one traffic source, such as Google Ads or social media, is risky during Q4. With ad costs rising and algorithms constantly changing, diversifying traffic sources is key to staying competitive. Grow helps by giving advertisers access to a wide network of publishers across various platforms—social media, email, influencers, and content publishers. This diversification can mitigate risks and keep performance steady even if one channel underperforms. 3. Optimize the Performance Marketing Funnel Grow by Tradedoubler emphasizes a full-funnel approach, allowing advertisers to track performance at every stage. The funnel includes: Awareness : Grow helps you identify potential traffic sources and affiliates to bring customers into your sales funnel. Consideration : With real-time data, you can adjust your campaigns, optimizing messaging and offers for maximum impact. Conversion : Advanced tracking ensures that conversions are accurately attributed, helping advertisers earn their full potential. 4. Grow's Dashboard: Real-Time Monitoring Advertisers need to react quickly in Q4, and Grow’s real-time monitoring tools make this possible. Key metrics to focus on include click-through rates (CTR), conversion rates, average order value (AOV), and return on ad spend (ROAS) . Grow provides real-time dashboards that allow advertisers to track these metrics and adjust campaigns on the fly, whether it’s reallocating budget to better-performing channels or updating ad creatives to reflect emerging trends. 5. Common Pitfalls to Avoid Advertisers often make the mistake of focusing too narrowly on one traffic source or failing to effectively segment their audience. For example, if an advertiser relies entirely on Google Ads, they could be vulnerable if performance dips due to algorithm changes or increased competition. Advertiser using Grow can access tools that allow better audience segmentation and targeting across diverse channels, reducing dependence on a single source. Another challenge SMEs face is not targeting the right customer segments. Grow’s data-driven segmentation tools can help advertisers tailor their offers to specific customer groups, driving higher conversion rates. Last Year's Success In 2023, advertisers using Grow saw exceptional results during Q4. For instance, the retail sector experienced a 24% revenue increase compared to the previous year, driven largely by targeted campaigns and data-driven decisions. These figures highlight how Grow’s tools and strategies can significantly improve earnings during peak seasons. Conclusion: Start Growing Today To make the most of Q4 and boost your affiliate marketing performance, take advantage of the full range of tools Grow by Tradedoubler offers—from advanced analytics to real-time monitoring. Sign up for Grow today or schedule a consultion to learn how to tailor your strategy and maximize your earnings this season.

Wollo’s Experts Interview: Technology Trends and Insights with Nick Morris Third-party cookie depreciation, reliable tracking setup, AI and machine learning, automation - Topics that concern the performance marketing industry. Through the "Wollo's Experts Interviews", our Director Communication DACH, Wolfgang Scherer (aka Wollo), spoke to Nick Morris , VP Product Management at Tradedoubler, about these topics. Among other things, the two clarify which tracking setup is safest for advertisers, what role probabilistic tracking will play in the future, and what is already possible today in our Tradedoubler platforms with the help of APIs. About Could you please briefly introduce yourself? Hi, I’m Nick Morris , and I’m VP Technical Product Management at Tradedoubler. I’m responsible for Tradedoubler’s backend systems; ad-serving and tracking, our core platforms, partner management, commission attribution and billing systems, and the APIs that we use to power the frontend – so, essentially everything that is not external facing. APIs You already mentioned our platforms. Tradedoubler has been working with an open platform concept for a few years now, and in 2022, we migrated all our platforms to a globally distributed cloud architecture. Can you tell us more about the open platform concept and its benefits? Our frontends are fully running on APIs. We built the whole Tradedoubler platform API-first . This means anything in the interfaces could also be managed via API, which gives our partners the possibility to automate these tasks. When we started building the open platform concept, our vision was to naturally sit as a middle point between publishers and advertisers, as a reliable, neutral party. A great benefit of the new platform architecture is that we can roll up updates and new features faster . So, if you add a service for the publisher APIs, this service also becomes available for our private network (PVN). Likewise, for changes in the advertiser interface. Before we had the open platform concept, we did development work multiple times for multiple places. Now we are much faster to market with new features. When we talk about the APIs our partners can use, do you have an estimate of how many of our functionalities they can already access via an API? It’s 70 to 80 percent. Clients can already do a lot of tasks via an API: On the publisher side, for example, they can automate applying to new programs, getting a list of new programs, creating new sites, getting ads and vouchers, and creating claims – all of that is already possible. Likewise for advertisers: They can use our APIs to put ads in the system, do all the reporting, validate sales, manage claims , approve publisher applications, invite publishers to the program, and see all publishers in the network. These are only a few examples of what is possible; interested advertisers and publishers can find further information on our APIs in our Developer Documentation Portal . Is there any development in new APIs or functionalities planned right now? We are constantly improving on the API standards we have. Besides planned internal projects, we are looking at increasing the ability of advertisers and publishers to communicate with each other , for example, by making it easier for advertisers to send newsletters. Tracking From a technical or product development perspective, what are the biggest challenges in performance marketing in the next 24 months? There are short-term and long-term challenges: One short-term topic is obviously Chrome’s depreciation of third-party cookies . Although most of our tracking integrations are first-party, it is important for us to keep an eye on that and develop our tracking proactively. On the longer-term side, historically, tracking has been very deterministic, but we are going into a phase where we will have to invest more in probabilistic approaches. At Tradedoubler, we already have our own, inhouse developed, probabilistic tracking solution , so we don’t rely on other services. The benefit of this is we know exactly how it works and can develop it in the direction we need – with a focus on affiliate marketing . In addition, we have a lot of experience in tracking, and we have a vast number of data points generated in our network that we match in-house and use to test and validate our tracking models. This immense database also helps us in training our own machine learning models to improve tracking. Reliable tracking is crucial for performance marketing. Do you have any recommendations on what tracking setup is currently the best and safest for advertisers? The most robust tracking is a server-to-server integration. You are not beholden to any changes that Apple or Google make since your connection is from your server to our server, and there is no third-party in-between. But it is also the most technically involved setup because you need someone on your side who can manage a connection from your server to ours, thus you need a developer or engineer who does that. It needs proactive development to keep aligned with the affiliate industry. It also means there are no probabilistic/cookie-less fallbacks available. This is why we’re mainly pushing our Tradedoubler Tracking Library as the most reliable option. The Tracking Library is a script integrated into the advertiser’s website. We can push updates automatically through the Tracking Library to quickly adapt to new tracking and privacy regulations . Furthermore, using the Tracking Library, we can better support product-level tracking, manage cookie and tracking consent, and activate fallback solutions if our standard tracking is not firing, e.g., due to ad blockers. Adding the Tracking Library is a one-time integration that allows us to manage first-party tracking automatically and switch on container tags for accepted tech partners if the advertiser permits us to. The advantage of the Tracking Library is that advertisers always have the latest version of our tracking, and tracking audits or code changes from advertiser side are not needed anymore . Product Development Can you give us a sneak peek at what product development projects are currently planned for the future? There are many more ideas and concepts we are working on right now but only to name a few: We are heavily invested in AI and machine learning . We already use it for several internal processes, but we also want to adapt it for external features, particularly for recommendations, e.g., on publisher recruitment or publisher mix. Furthermore, we want to focus more on automated insights, analysis, and reporting. Thanks a lot for your time and the insights. We will repeat this interview, hopefully soon again! Do you have some questions? Please get in touch with us now >>

5 years with Peter Delew From Fashion Stylist to Account Director - Peter Delew shows how you can grow from Account Executive to Account Director in just five years without experience in the affiliate industry. Today, we celebrate Peter's 5th work anniversary at Tradedoubler. In our interview, you will find insights into his career and what has shaped him over the last five years at Tradedoubler! Peter Delew , Account Director at Tradedoubler UK About Describe yourself in 3 words. Creative, Loyal and Bold What did you want to be when you were little? An Artist or anything creative, when I was young I had a studio full of all my creative endeavours. From the Pottery wheel, where I made a whole one bowl to paints of every colour and type, my mum taught me to cook, bake, knit and sew at an early age so I have always enjoyed anything where I can make things. Part at Tradedoubler Can you tell us more about your role and background? As an Account Director, I work with a great team across all types of programs on both our public and private network. No two days are the same in this role, and I work across all areas of the business, from finance queries and tech questions to new business pitches. But mostly it's about Account Management and strategy planning for our UK, IE, US and CA programs. I started 5 years ago as an Account Executive in the London office and have worked my way up to Account Director, learning an awful lot along the way. Now, I get the chance to share that knowledge with the next generation. How would you describe your working environment? Since starting, how we work has changed a lot. From 5 days a week in the office to a hybrid model means most of my days are spent working from my home office with a very strict office manager (my dog Diamond). But I still come to the office most weeks to see the team. We are a sociable bunch and it’s great to have the flexibility to come together when we need to but also to maintain a good work-life balance. What is your favourite part of your job? What excites you the most? I would say it's the people! I love watching new starters grow in confidence and let their personalities shine. Everyone has their own way of doing things, and sharing that knowledge helps us continue to grow and find new ways of working. I love it when someone tries something new and it goes well. I will always encourage my team to trust their instincts and be daring. Career Please give us a brief version of your career path before you started at Tradedoubler. I don't come from an affiliate background. In my previous roles, I was a Personal Shopper and Fashion Stylist, dressing celebs for red carpet events or TV, dressing window displays on Oxford Street, and running some well-known fashion stores. It's a totally different world to Tradedoubler! What was the main reason for joining Tradedoubler? I wanted to try something new. I had studied business at University, including Marketing, so it seemed like a good fit. It helped that I had a few friends in the industry and knew the culture fit where I wanted to be, but it was a leap into something totally different, which was well worth taking. It's the people that make a workplace, and my work family is all pretty amazing! What has been your biggest “lesson learned “ in the past 5 years? If someone is willing to take the time to give you advice, always listen to it. You don't have to act on it straight away, but one day, that information will be useful. So never skip a webinar because you don't think you need it, don't miss a panel or talk because it's not relevant to your situation today, and always take advantage of all opportunities to make tomorrow a better version of you. Industry What are you passionate about in the industry and this company in general? I love that the industry is always growing, and there's always something new around the corner. We work in an industry that sees problems as opportunities, powered by technology but driven by smart and engaged creative minds. Within Tradedoubler, we are free to think creatively and collaborate across different markets, working together to improve the business for our customers and publishers and making it a better place to grow new talent and inspire what the industry could look like in the future. I am just excited to be part of it. A big thank you goes to Peter . You have done an excellent job over the last few years, and we look forward to working with you for many years. Do you want to start at Tradedoubler? Join our team >>

Advertiser Spotlight: FloraQueen The Easter shopping season has already started. So today, we want to introduce you to your perfect partner for the Easter season. It's FloraQueen - they offer an Easter Campaign with a 20% Discount on the catalogue. Learn more now in our Interview and establish your partnership! Company What’s the core business value of FloraQueen? At FloraQueen, we are dedicated to the joy of gifting and sharing emotions across distances. Our mission is to make people smile, and we take pride in delivering beautifully crafted flower arrangements and bouquets to over 100 countries worldwide. Our service allows you to add a personal touch to your gifts with items like greeting cards, chocolates, or champagne, ensuring your loved ones feel special, no matter the distance. Easter Season Why is the Easter Season the most exciting time for FloraQueen? The Easter season is an exciting time for FloraQueen because it sees a surge in demand for flower gifting to special people in our lives, and it offers us an opportunity to showcase creative floral arrangements that capture the spirit of the season. As the cold weather is ending, it's a time of joy, renewal, and celebration. That's why FloraQueen is delighted to help customers express their emotions and spread happiness through the beauty of flowers. We make people smile. Can you briefly describe the value that FloraQueen brings to customers for Easter Shopping? FloraQueen brings immense value to customers during Easter shopping by offering a diverse range of floral arrangements and themed gift boxes that capture the spirit of the holiday. With creativity and attention to detail, FloraQueen helps customers express love, appreciation, and joy to their friends and family through thoughtful and personalised gifts. FloraQueen's excellent customer service also ensures a seamless shopping experience, allowing customers to find the perfect Easter gifts quickly and confidently. Can you tell us some benefits for publishers working with FloraQueen during the Easter Season? Publishers working with FloraQueen during Easter can benefit from increased seasonal demand for flowers and gifts, providing an excellent opportunity to boost sales and commissions. By promoting FloraQueen's wide range of floral arrangements and gifts, publishers can capitalize on the festive spirit, attracting customers looking to send unique tokens of affection to their loved ones. This collaboration can lead to enhanced visibility, increased traffic, and higher revenue during this peak season. What do you most enjoy about the Easter Shopping Season? We find great joy and fulfilment during the Easter shopping season. It's a time when we can express our creativity through crafting unique floral arrangements and themed gift boxes that capture the spirit of Easter with vibrant colours and festive designs. More than just providing products, we have the opportunity to spread joy by helping customers find the perfect gifts to express love and appreciation for their loved ones during this season of celebration and renewal. Additionally, we offer gifting solutions for various special occasions beyond Easter, enabling meaningful connections and fostering relationships even across distances. Can you tell us about the promotions at FloraQueen for Easter Season that publishers should know about? At FloraQueen, we're excited to offer exclusive promotions for the Easter season. One of our standout offers is a generous 20% discount on our entire collection, making it easier for customers to find the perfect gifts for their loved ones. Additionally, we're featuring a stunning selection of bouquet arrangements that showcase the beauty of seasonal flowers, including lilies, roses, and gerberas. These vibrant blooms capture the essence of Easter and are sure to delight both the sender and recipient. Our unique voucher code for Easter with a 20% discount: AFF-FQ-EASTER-20 Thank you, FloraQueen , for the great Interview! Do you want to establish a partnership with FloraQueen? Don‘t hesitate to contact us >>

Experts Talk: Master your Influencer Marketing Strategy – Tips from Content Creator Lisa Erhart Influencer marketing is a powerful strategy for promoting products or services through collaborations between brands and content creators. The content creator must identify with the brand to generate authentic content that helps brands achieve their marketing goals. We asked the Metapic content creator Lisa Erhart , also known as grauschwarzliebe , for tips and insights into the influencer marketing business for brands who want to master a successful marketing strategy with content creators. Lisa Erhart , Content Creator About Can you briefly introduce yourself and your social media presence? Hey! My name is Lisa. I’m 30 years old and a mother of two small children. We live in a small town in Lower Saxony in Germany, and I really enjoy decorating, furnishing, and gardening. So, I take my followers along and show them everything related to it. Before and after videos are particularly well received. Why do you work with Metapic? Metapic is great! I can link my followers to the things they are asking about anyway. I put the links in my highlights (sorted by room), and my followers can always look them up. Insights Influencer marketing is becoming increasingly important for brands. What new trends and developments have you experienced? Influencer marketing is changing a lot at the moment. Companies would like to book videos, such as reels and User Generated Content (UGC), to promote the content themselves. What has changed in influencer marketing over the past 12 months? Oh, there has changed a lot! Twelve months ago, companies only wanted to book stories - Today, they are more about reels and videos. That is also because everything in this marketing channel is much more fast-moving than in other areas. That makes it more important to evolve and follow the trends constantly. What I currently do is shoot a lot of UGCs and sell my content so that companies can use it themselves. Where do you see the advantages of a CPC campaign? The great thing about CPC campaigns is that the followers don't have to buy any products. They just have to click, and I earn a few cents. The followers can look at the products at their leisure, save them, mark them as favourites, and think again about whether they want to buy them or not. That also ensures greater authenticity and awareness of the brand's products. Tips Which payment model do you recommend to brands that don't want to work with CPC? The CPC model is the best because influencers like to link, and the links are in highlights, this means they are permanent. Of course, companies can also work with commissions. However, it could be that content creators lose interest if followers want to wait to buy so quickly. Many followers save the articles, take screenshots, and buy a few days later. And I suspect this is precisely what brands often forget. It is essential to have the products permanently available for the target group and to become known through more views because today's generation researches and informs itself before deciding on a purchase. What recommendations do you have for brands to get a good partnership with content creators? My recommendation is to ask how the collaboration went instead of just asking about the insights. Look at more than just the number of sales. Many companies must remember that influencer marketing also means brand awareness, not just immediate sales. Many followers take their time to look at the articles and then buy them the second or third time. Maybe even from other influencers, and they use the code from other influencers, maybe a few weeks later. What are the dos and don’ts when working with content creators? My Do‘s: · Ask how the content creator felt during the collaboration · Give a proper briefing · Don't just pay attention only to the insights My Don’ts: Do not try to change the content creators. I was once told what clothes to wear. But there's a reason why you chose the content creator: You like the videos and the style and the same is with the followers. A big thank you to Lisa for her tips and insights on helping brands master influencer marketing! Do you want to master an influencer marketing strategy successfully? Connect with digital creators and benefit from trustworthy and authentic content about your brand. Get in touch with the Metapic Experts here >>

Industry Chat: Activating Customers Post-Purchase with BrandSwap Every retailer has a thank-you page and some form of post-purchase email sequence. While both serve basic purposes, they’re fast becoming prized pieces of estate in the world of retail media. Highlighting relevant third-party rewards to your customers can unlock an extra stream of revenue. Unfortunately, many brands lack the time, tools, and resources to recruit brand partners and build a solution to make retail media work. Our expert on activating customer’s post-purchase: BrandSwap BrandSwap is changing this issue with plug-and-play technology that makes retail media highly accessible to all brands. According to Ryan Kliszat , BrandSwap’s Co-Founder, one of the biggest benefits is activating customer’s post-purchase. We caught up with Ryan to find out more. Ryan Kliszat , Co-Founder BrandSwap What does it mean to activate a customer post-purchase? Retailers often miss a lot of valuable opportunities to engage with customers once they’ve completed their order. To these brands, customer experiences end with the conversion, which is where they leave revenue on the table. We’re imploring retailers to get more from shoppers who are either in the buying mindset or firmly out of it. To use an example from our world, someone who’s just bought a new fridge might be interested in a meal kit subscription. Look at a customer who purchased three months ago and hasn’t since. What is the brand doing to get them back onside? Success in these areas translates to incremental gains because they’re away from the original path to conversion. We’re creating opportunities in areas that tend to be ignored.  How does BrandSwap help? We’ve built a Smart Post-Checkout Rewards solution, which can drive different goals depending on the retailer’s priorities. You have brands generating extra revenue by highlighting relevant third-party rewards on their thank-you page and earning a commission for each referral. You also have retailers with dormant customers, who can use their own rewards to create a second cart. To use my favourite example, a consumer electronics brand could provide an offer for a soundbar to someone who bought a TV but hasn’t returned to their site for a while. It all comes back to generating fresh streams of income. One is adding an extra tier to their experience and driving revenue through brand-to-brand partnerships. The other is increasing brand loyalty by getting customers back on their site. How is it different from other retail media solutions? Firstly, speed of implementation. We decided to create BrandSwap after seeing retailers display an interest in retail media but struggle to get their plans in motion. With our technology, a single piece of Javascript gets you live. From here, you can use our fully managed service to create a solution that’s on-brand and native to your experience. You could launch a retail media solution and all the associated partnerships in weeks. Alongside simplicity and nativeness, relevance is key. We have an AI-driven relevance engine that recommends rewards that similar customers have bought. Retailers can also suggest rewards based on relevance to the cart or a previous purchase. Overall, there’s a major plus in terms of implementation and ease of management. But you also get a smarter solution that translates to better performance. What’s an example of an attractive reward? Retail media got a real kick-start when brands created what’s known as the endemic partnership, where the reward is native to the environment. Nike advertising on a running shoe website would be a prime example. These days, the growth is arguably within the non-endemic partnership. With this, you’re targeting a specific type of customer who’s likely to be interested in the reward either based on a past purchase or their demographic. That’s why you might find life insurance adverts being highlighted by fashion brands that target older consumers. You almost have to be creative in how you select your advertisers. However, it’s essential to study your data to see which performs best for which type of consumer. What are the results like? It’s early days but we’ve already seen a major consumer electronics retailer using our technology for post-purchase activation. This particular campaign is based on the thank-you page. What’s interesting is how many more consumers engage with the rewards when they’re presented immediately after their purchase. The brand’s earning per click is three times that of a standard retail media campaign. Meanwhile, click-through rates are way above industry standards. It shows a couple of things. Firstly, that the thank-you page should be used for much more than a basic order confirmation. Secondly, that brands really have to consider ways of maximising their revenue when their customers are in the buying mindset. Do you want to get involved? Reach out to us and we’ll connect you with BrandSwap to discuss your requirements. BrandSwap works tag-based, so the implementation couldn’t be quicker. You simply get its tracking live, collaborate with their team on how your solution works, select your advertisers from the Tradedoubler network, and get a dashboard for viewing your earnings in real time. BrandSwap purposely made the process simple for retailers to get involved.

Publisher Spotlight: ORPIVA AI Artificial Intelligence is the new electricity of our time. It empowers businesses to 10x their activities and scale at negligible cost. In our interview with Yasaman Asghari , Senior Global Partnership Manager at ORPIVA AI , she discusses how their solutions are essential now to keep up with the competition. Yasaman Asghari , Senior Global Partnership Manager at ORPIVA AI About Can you introduce ORPIVA? In which markets are you present? Marketing platform for all industry verticals. Our specialty lies in producing impactful awareness content as well as executing high-performance-oriented activations. We operate globally with focus on EMEA and AMER regions. Please briefly introduce yourself and tell us what you mainly have to do at ORPIVA AI. Hello, my name is Yasaman, and I am a Senior Global Partnership Manager at ORPIVA. I joined the team in 2021, and my day-to-day activities include fostering strategic Partnerships and Business Development. In particular, I help brands fit this new world of AI into their existing marketing plans. What’s the story and the core business value behind ORPIVA AI? OPRIVA was founded to empower brands and influencers to engage with audiences more meaningfully. Our mission is to create Product Experiences (PX) that make ads fun again. Our core business value lies in our dedication to continuous innovation. We constantly strive to enhance and refine our solutions to better serve our brand partners and creators. By upholding these principles, we not only foster trust and loyalty but help brands to create new revenue streams in this challenging attention economy. USP What sets ORPIVA AI apart from other Trend-Driven Marketing solutions? Our vision is to create a fusion between Generative AI and Influencer Marketing, enabling brands to become Trend-Driven Marketing experts with one click. Unlike our competitors, who rely on managed processes, we use both our marketplace and AI solutions to deliver influencer content at a never-before-seen speed and cost. Our goal is to completely reshape influencer marketing in the future. We are building a new form of marketplace where creators can build their own digital twins, which brands can then rapidly use in AI-generated content. What are the benefits for advertisers working with ORPIVA AI? Working with us as a partner allows you to communicate with your audiences on their terms in their language effortlessly. Our approach also involves crafting personalized content strategies complemented by curated partnerships with creators whose content aligns seamlessly with your brand. In all our activity your brand safety is key, and we guarantee that your social media content is on-brand, and you always have the final approval. Our specialty is staying ahead of trends, swiftly integrating them into campaigns, and offering fast turnaround times without compromising quality. We operate throughout the full funnel, and depending on your requirements, we can optimize different aspects, from CPM to CPC and ROI. Next What are the latest trends in Artificial Intelligence, and how does ORPIVA AI use this? The newest trends in Artificial Intelligence are around one-shot video generation using generative approaches. The idea is to create new videos instead of images on the fly, as you have seen in the past with, e.g. OpenAI’s DALL-E3 and Stable Diffusion. At ORPIVA, we constantly evolve our technology to leverage the most significant and most efficient ways to create on-brand content. Recognising these changes, we have created our Commercial Video Library (CVL) solution, which matches brands to relevant trends on TikTok and other platforms. That will allow your ads to appear seamlessly in different languages to target niche audiences. Using this approach, we have seen customer engagement increase by over 300%. A big thank you goes to Yasaman for this interview! Do you want to establish a partnership with ORPIVA AI? Don‘t hesitate to contact us >>

In the rapidly evolving digital marketing landscape, the tools and technologies we choose are critical for the success of our online campaigns. Among these, conversion tracking plays a crucial role in understanding the effectiveness of our efforts. While Google Tag Manager (GTM) offers a range of functionalities that simplify the management of digital marketing services, it falls short in providing a robust solution for conversion tracking, especially when it comes to the Server Tagging feature (S2S). This blog post delves into the critical limitations of using Google Tag Manager for reliable conversion tracking, emphasizing that regular GTM setups struggle with the same issues highlighted below. GTM’s Server-side Tagging attempts to address the limitations of client-side tracking through S2S tracking, but it does not mitigate the challenges faced by marketers today. The core issues stem from two significant dependencies. ·  GTM (including Server Side Tagging feature) is dependent on cookies which are becoming increasing vulnerable to browser tracking prevention. ·  The reliance on JavaScript to execute in a user’s browser means GTM falls short of being robust solution. Dependency on Browser-Based Cookies One of the fundamental limitations of GTM, even with its S2S feature, is its reliance on cookies stored in the user's browser. While cookies are a traditional method for tracking user behaviour across sessions and websites, their effectiveness has been significantly compromised in recent years. Modern web browsers, led by Safari and Firefox, have introduced stringent tracking prevention measures that severely limit the lifespan and accessibility of cookies. This has a direct impact on the reliability of conversion tracking, as the mechanisms GTM relies on to attribute conversions can be easily disrupted or blocked outright. The Necessity of Google's JavaScript to Run in the Browser The operation of GTM is heavily dependent on its JavaScript code being executed within the user's browser. This creates a vulnerability, as all it takes to disrupt this process is the user running a browser that has tracking prevention measures or the user installing an ad blocker. These tools are designed to detect and block scripts from Google services, including GTM, as part of their functionality to protect user privacy. The result is a significant portion of your audience that becomes invisible to your tracking efforts, leading to underreported or inaccurate conversion data. The False Promise of Increased Tracking Resilience Given the aforementioned challenges, GTM's server-to-server tracking does not effectively address the core issue of resilience against tracking prevention mechanisms and ad blockers. Despite the potential for S2S tracking to bypass some limitations of client-side tracking, its underlying dependency on cookies and Google's JavaScript running in the browser means it falls short of being a robust solution. With major browsers and a significant number of users employing various forms of tracking prevention, relying on GTM for your conversion tracking needs can result in a substantial underestimation of your marketing campaigns' performance. This gap in tracking can lead to misguided decisions, misallocated budgets, and ultimately, an inaccurate assessment of your marketing ROI. Moving Forward In light of these challenges, it's essential to carefully consider the tracking solutions you use and choose those that can offer more reliability and resilience. Tradedoubler offers robust, data-driven tracking solutions mitigating the risks of ad blocking and cookie blocking technologies. With 25 years of experience, Tradedoubler has developed advanced techniques to accurately attribute transactions across different browsers and devices of the same user. Tradedoubler's approach to combating tracking prevention and ad blocking has shown an uplift of 10-30% correctly attributed conversions. By leveraging Tradedoubler's innovative tracking technologies, marketers can ensure more accurate conversion attribution, ultimately leading to better-informed decisions and optimized marketing strategies. If you're looking to enhance your conversion tracking setup and mitigate the impacts of ad blockers and tracking prevention, now is the time to act. Contact us to learn more about how our tracking solutions can improve your marketing efforts, providing a clear edge in accurately measuring and attributing conversions in an increasingly challenging digital landscape >>

Meet us at PI Live USA and build profitable partnerships! Join us for 3 days of networking – PI Live USA takes place on April 16-18, 2024, at the Intercontinental in Miami, and your Tradedoubler team will be there! PI Live USA is the most efficient way of generating leads and building great partnerships. PI Live USA 2024 Profitable partnerships, game-changing insights, networking, and your Tradedoubler experts! All of that and much more in partner marketing is waiting for you at PI Live in Miami. At PI Live USA , brands and retailers  can connect with suitable publishers, creators, like-minded brands and tech that can help to create profitable partnerships. Also, brands learn to understand how to target consumers effectively at all stages of the purchasing funnel. Talks include: · What is the role of an Affiliate Manager in 2024 and beyond? · Unlocking the power of affiliate & influencer marketing · How to scale content commerce · Emerging tech & its effects in 2024 · Unlocking incrementality: optimizing efficiency in affiliate marketing Here you will find the full agenda >> Meet us and build profitable partnerships! Do you want to build profitable partnerships? Then, you should connect with us at PI Live in Miami to discuss publisher development and partnership opportunities with our network of brands. Join Tradedoubler and a variety of industry leaders, including Yieldkit , Honey by PayPal , TikTok , Global Savings Group , Taboola , Skyscanner , Digdip , Fanatics , Bravo Deal and many more, at the event. Arrange a meeting with our new business team to discuss how Tradedoubler technologies and services can take your partner marketing programme to the next level. The Tradedoubler team is super excited to meet you there! Contact us now! Not attending PI Live USA? No problem- Reach out to our business team now and level up your partner marketing program >>

Meet us at OMR 2024 and get started with Performance Marketing! This year, OMR 2024 (Online Marketing Rockstars) will take place in Hamburg from the 7 to 8 May, and the Tradedoubler experts will be there! Take the opportunity to visit our booth and meet our performance experts as well as lot of exciting partners. We'll show you where to find us, who you can meet and how to make an appointment now! The OMR 2024 In recent years, the OMR Festival has developed into Europe's largest trade fair for digital marketing. Last year, more than 70,000 visitors attended the event to discuss the latest trends in the digital industry. In addition to the trade fair with exciting exhibitors such as Google , TikTok , SAP , Vodafone (and Tradedoubler), visitors can expect numerous masterclasses, concerts and lectures. This year's speakers include Kim Kardashian , Kara Swisher and Scott Galloway . Find out more about OMR 2024 and get your ticket here . Meet Tradedoubler and get an appointment! Whether you are already working with Tradedoubler and want to discuss your performance, or you are seeking the perfect performance marketing partner and have not yet partnered with us, we’re here to talk. Book your OMR appointment with us! From Affiliate Marketing, Lead Generation, Email Marketing, App Marketing to Content2Commerce and Influencer Marketing - we offer you a wide range of Performance Marketing Solutions that you can use to accompany your customers throughout their entire customer journey. At our OMR booth, we will be happy to discuss your growth opportunities with you, arrange appointments with your most important partners, and introduce you to exciting new publishers. Does that suit your needs? Then, you can simply make an appointment with your Tradedoubler contact person or write to us via our OMR contact form. Make an appointment and meet our team of experts! Book your appointment now ! Find us at A1 A06 Same as last year, our booth is located in Premium Hall A1 . You can reach it via the Premium Central Entrance or the Outdoor Area/ Yellow Stage. Our booth number is A1 A06 . We look forward to seeing you there! Do you have any questions about the OMR? Get in touch with us now! Do you want to get ready for the OMR? Then you shouldn’t miss our “Wollo’s Experts Webinar” on April 24 at 2 p.m. (CEST) . This webinar will provide an overview of the hottest Performance Marketing topics in short elevator pitches that you shouldn’t miss at OMR! Register now!