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The affiliate marketing landscape in 2024 is characterised by a focus on niche markets, influencer partnerships, AI-driven strategies, mobile optimisation, and sustainability. As we approach Black Friday, early promotions, omnichannel strategies, video content, personalisation, fast shipping, and sustainability will be pivotal in driving success. By staying attuned to these trends and preparing strategically, affiliates can maximise their impact and profitability with Grow by Tradedoubler during the year's biggest shopping event. Affiliate marketing is a dynamic and ever-evolving field, with new trends and shifts in consumer behaviour shaping the landscape each year. As we reach the midpoint of 2024, it’s becoming essential to reflect on the trends that have dominated the affiliate marketing sphere so far and make informed predictions for the upcoming Black Friday shopping season. Mid-Year Review: Key Affiliate Marketing Trends of 2024 Increased Focus on Niche Markets In 2024, affiliate marketers have homed in on niche markets more than ever. By targeting specific audience segments with tailored content and products through Grow by Tradedoubler, affiliates have seen higher engagement rates and better conversion rates. Example: One of our health supplement affiliate programs focusing on vegan products saw a 30% increase in conversions by targeting vegan communities. Grow by Tradedoubler Insight : Leverage our extensive network of niche partners to effectively target and engage specific audience segments. Rise of Influencer Partnerships Influencers continue to play a crucial role in affiliate marketing. The first half of 2024 has seen an increase in collaborations between brands and micro-influencers. These influencers, with their highly engaged and loyal followers, provide brands with authentic promotion and effective reach. The emphasis on authenticity and trust has proven beneficial for driving sales. Actionable Tip: Work with bloggers who align with your brand values and audience demographics for a more effective partnership. Grow by Tradedoubler Insight : Connect with Metapic through Grow by Tradedoubler to find and collaborate with the right influencers for your brand. Enhanced Use of AI and Machine Learning AI and machine learning technologies have revolutionised affiliate marketing strategies. From optimising ad placements to personalizing user experiences, these technologies have allowed marketers to make data-driven decisions, leading to improved ROI. Predictive analytics have also been employed to anticipate consumer behaviour, enabling affiliates to adjust their tactics proactively. Mobile-First Approach With the growing reliance on smartphones for online shopping, a mobile-first approach has become indispensable. Affiliates with Grow by Tradedoubler have optimised their websites and content for mobile devices, ensuring seamless user experiences. This trend has been crucial in capturing the attention of on-the-go consumers and driving conversions. Sustainability and Ethical Marketing Consumers are increasingly valuing sustainability and ethical considerations when making purchase decisions. Affiliate marketers who have aligned with eco-friendly brands and transparent business practices have seen positive responses from their audience. This trend is expected to grow, reflecting a broader societal shift towards conscious consumerism. Black Friday Predictions: What to Expect in 2024 As we look ahead to Black Friday, several key trends are poised to shape the affiliate marketing landscape at Grow by Tradedoubler: Early Promotions and Extended Sales Periods In recent years, Black Friday promotions have started earlier and extended beyond a single day. This year, we can expect to see even more Grow by Tradedoubler brands launching their deals well in advance, creating a prolonged sales period. Affiliates should prepare for this by planning and promoting early-bird offers to capture shoppers’ attention ahead of time. Omnichannel Marketing Strategies Seamless integration across multiple channels will be crucial for Black Friday success. Consumers will be looking for a cohesive experience whether they’re shopping online, on mobile, or in-store. Affiliates should ensure that their marketing efforts are synchronized across all platforms, providing a unified and engaging experience for their audience. Increased Use of Video Content Video content continues to gain traction as an effective marketing tool. For Black Friday, affiliates can leverage video reviews, unboxings, and tutorials to showcase products compellingly. Live streaming, in particular, is expected to play a significant role, allowing real-time interaction with potential buyers and creating a sense of urgency around limited-time offers. Personalised Deals and Recommendations Personalization will be key to standing out during the Black Friday rush. Affiliates who utilise data-driven insights to offer personalized deals and product recommendations will likely see higher engagement and conversion rates. Tailoring content to individual preferences can make a significant impact in driving sales. Emphasis on Fast and Free Shipping Shipping options can make or break a sale, especially during the holiday shopping season. Affiliates should highlight brands that offer fast and free shipping to attract shoppers looking for convenience and value. Promoting these benefits prominently can give affiliates a competitive edge. Sustainability as a Selling Point As sustainability continues to influence consumer choices, promoting eco-friendly products and brands will be advantageous. Affiliates can appeal to environmentally-conscious shoppers by highlighting sustainable practices and ethical products, aligning with the growing demand for responsible consumption. Conclusion The affiliate marketing landscape in 2024 is characterized by a focus on niche markets, influencer partnerships, AI-driven strategies, mobile optimization, and sustainability. As we approach Black Friday, early promotions, omnichannel strategies, video content, personalization, fast shipping, and sustainability will be pivotal in driving success. By staying attuned to these trends and preparing strategically, affiliates can maximize their impact and profitability with Grow by Tradedoubler during the year’s biggest shopping event. Stay ahead of the curve with Grow by Tradedoubler. Our platform offers the tools and insights you need to leverage these trends and maximize your affiliate marketing success. Subscribe to our newsletter for the latest updates and tips, and start planning your Black Friday strategy today to ensure you’re ready for the biggest shopping event of the year.

As we venture into Summer of 2024, the world of affiliate marketing continues to evolve at a rapid pace. For smal and medium-sized enterprises (SMEs), staying ahead of the curve is essential to harness the power of this dynamic marketing channel effectively. Grow by Tradedoubler brings several trends that SMEs should pay close attention to optimize their affiliate marketing strategies and drive growth.   Emphasis on Authenticity and Transparency Authentic reviews and personal stories resonate more with audiences, leading to higher trust and conversion rates. With Grow by Tradedoubler you can engage with your network more effectively. Our ‘Walk’ clients can now send one newsletter to publishers per month—ideal for key monthly updates. Meanwhile, ‘Run’ clients can maintain momentum with up to four newsletters per month, keeping your affiliates informed on the weekly essentials. Integration of AI and Machine Learning Artificial intelligence (AI) and machine learning (ML) are becoming integral to affiliate marketing. These technologies allow for better data analysis, helping SMEs understand consumer behaviour, predict trends, and personalize marketing efforts. By leveraging AI and ML, SMEs can enhance targeting accuracy, optimize ad spend, and improve overall campaign performance. To help our users create engaging programs for their audience, crafting a compelling description is essential. That’s why Grow by Tradedoubler has developed a ChatGPT-powered automatic description writing feature. This tool ensures that the text structure includes the key elements of a successful affiliate program description, available in multiple languages. Rise of Influencer Collaborations Influencer marketing continues to dominate the affiliate marketing landscape. Collaborating with influencers who align with a brand’s values and target audience can significantly boost brand awareness and credibility. For SMEs, partnering with micro-influencers can be particularly beneficial, as they often have highly engaged and loyal followers. Tradedoubler’s network includes a diverse range of influencers who can help SMEs reach their target audiences more effectively. By partnering with them, SMEs can tap into established communities and gain credibility through trusted voices. Focus on Mobile Optimisation With the increasing reliance on smartphones for shopping, mobile optimization is no longer optional but essential. SMEs need to ensure that their affiliate marketing efforts are mobile-friendly. This includes creating responsive websites, mobile-optimized landing pages, and ensuring a seamless mobile checkout experience. Grow by Tradedoubler ensures that all your marketing materials are optimized for mobile devices, providing a smooth experience for both affiliates and customers. Expansion into Niche Markets Niche markets offer untapped potential for SMEs. By targeting specific, well-defined segments, SMEs can achieve higher engagement and conversion rates. Affiliate marketing provides an effective way to reach these niche audiences through specialized publishers and content creators who have a deep understanding of their followers’ interests. Tradedoubler provides the tools and insights needed to navigate the complexities of cross-border marketing, including localizing content and understanding regional consumer behaviour. Performance-Based Marketing and ROI Measurement In 2024, there is a growing emphasis on performance-based marketing and measuring return on investment (ROI). Tradedoubler’s platform allows SMEs to track the performance of their affiliate campaigns. This involves using Tradedoubler’s analytical tools to measure key metrics such as click-through rates, conversion rates, and average order values. Understanding these metrics allows SMEs to make data-driven decisions and optimize their strategies for better results. Capitalizing on Seasonal Promotions Seasonal promotions are a staple of summer marketing strategies, and effective planning is crucial for success. Tradedoubler’s platform allows SMEs to leverage data-driven understanding consumer trends and behaviours specific to the summer season, SMEs can design promotions that capture attention and drive sales. With Grow by Tradedoubler, you can effortlessly create promotional vouchers ahead of time for special events. Even better, you have the option to make these vouchers exclusive to a handpicked group of top-performing affiliates, ensuring your campaign reaches the perfect audience for maximum impact.   Conclusion The affiliate marketing landscape in 2024 presents numerous opportunities for SMEs to grow and thrive. By focusing on authenticity, leveraging AI and ML, collaborating with influencers, optimising for mobile, targeting niche markets, and emphasizing performance-based marketing, SMEs can stay competitive and maximize their affiliate marketing efforts. As these trends continue to shape the industry, SMEs that adapt and innovate will be well-positioned to achieve significant success.

Yes, it's May and you may think we're exaggerating, but you're really just in time to start a structured and planned strategy to make Black Friday 2024 a success. At Grow by Tradedoubler, we understand the importance of planning to ensure success during this crucial e-commerce season. In this article we tell you where to focus your affiliate program and marketing strategy in the months leading up to Black Friday to ensure a successful and effective Black Friday. 1. Create Valuable Content: Content is the key to engaging your potential customers. Take advantage of this time to create quality content that generates interes and anticipation among your audience. At this stage you can rely on content affiliates, bloggers and influencers to spread your brand message effectively. Metapic and Savings United are an example of ideal affiliates of this stage, contact them and the other affiliates in these categories to find out how they can start working with your affiliate program. 2. Generate Leads: Don't underestimate the power of generating leads now. Use this off-season to capture the attention of potential new customers and build strong relationships that can be converted into sales during Black Friday. Grow's "Run" plan offers you the ability to create CPL programs where you pay a flat rate to your affiliates for each lead generated. Contact our customer service team for more information. 3. Optimise User Experience (UX): The user experience is crucial to the success of any sales campaign. Your website needs to be on point, so spend time reviewing and optimising your website to ensure a smooth and seamless shopping experience. 4. Plan Your Budget: It is important to plan your budget today to ensure you have the resources you need to execute an effective campaign that is on par with the best brands. Set aside funds for advertising, promotions and other seasonal related expenses so that you can advertise with the most in-demand affiliates. If you have your eye on one of our top affiliates, it's likely that you will need to make an investment to get them to promote your brand - talk to the customer service team to get an idea of what you need to invest in Black Friday. 5. Secure Your Stock: Leave nothing to chance and make sure you have enough stock to meet customer demand during Black Friday. Communicate with your suppliers and plan your orders in advance to avoid inventory problems. 6. Strengthen Relationships with Affiliates: Your affiliates are your key partners during Black Friday. Work on strengthening your relationship with them and offer additional inventives to motivate them to promote your products effectively during the shopping season. 7. Expand Your Affiliate Network: The valley months are an exvellent opportunity to expand your affiliate network and reach a wider audiance. Work with deal, comparison and CSS sites to increase your visibility and reach new potential customers. Conclusion Don't wait until the last minute to start preparing for Black Friday. With advance planning and a solid strategy, you can make sure you make the most of this massive shopping season - start now and set yourself up for success! At Grow by Tradedoubler, we're here to help you every step of the way to Black Friday!

Mit dem Anfang der Schulsaison bietet sich Werbetreibenden eine einmalige Gelegenheit, ihre Umsätze deutlich zu steigern und die Leistung ihrer Website zu verbessern. Dieser Zeitraum ist eine der profitabelsten Zeiten des Jahres für Einzelhändler, da Eltern und Schüler eifrig auf der Suche nach den besten Angeboten für Schulbedarf, Kleidung, Elektronik und mehr sind. Durch die Nutzung der dynamischen Affiliate-Marketing-Plattform von Tradedoubler können Advertiser auf ein umfangreiches Netzwerk von Publishern zugreifen und so den Traffic und die Verkäufe auf ihren Websites steigern. Profite freischalten: Warum Back-to-School eine erstklassige Verkaufschance ist Die Back-to-school-Saison ist eine der lukrativsten Einkaufsperioden des Jahres. Die Verbraucher sind bereit, Geld auszugeben, was für Werbetreibende einen idealen Zeitpunkt darstellt, um einen bedeutenden Anteil des Marktes zu erobern. Mit der Affiliate-Marketing-Plattform von Tradedoubler können Sie mit Publishern in Kontakt treten, die Ihre Produkte bei einer sehr gezielten Zielgruppe bewerben möchten. So stellen Sie sicher, dass Ihre Schulanfangsangebote diejenigen erreichen, die aktiv nach einem Kauf suchen. Strategien zur Steigerung Ihrer Verkäufe mit Tradedoubler Um die Back-to-school-Saison optimal zu nutzen, sollten Sie diese Strategien auf der Tradedoubler-Plattform umsetzen: Neue Gutscheine einführen Rabatte und Sonderangebote sind unglaublich effektiv, um preisbewusste Kunden anzulocken. Indem Sie neue Gutscheine und Rabattcodes über unsere Plattform hinzufügen, können Sie Eltern und Schüler, die nach den besten Angeboten suchen, anlocken. Stellen Sie sicher, dass diese Gutscheine sowohl auf Ihrer Website als auch auf den Websites Ihrer Partner gut sichtbar und leicht zugänglich sind, um ihre Wirkung zu maximieren. Erstellen Sie ansprechende Banner Visuelle Attraktivität ist entscheidend, um die Aufmerksamkeit der Verbraucher zu gewinnen. Nutzen Sie unsere Plattform, um aufmerksamkeitsstarke Banner zu entwerfen und zu verteilen, die auf Ihre Schulanfangsaktion hinweisen. Diese Banner können strategisch auf stark frequentierten Publisher-Websites platziert werden, um Ihre Sichtbarkeit zu erhöhen und mehr Besucher auf Ihre Website zu leiten. Zusammenarbeit mit Publishern Unser umfangreiches Netzwerk von Verlegern ist einer Ihrer größten Trümpfe. Wenn Sie uns unter  growsupport@tradedoubler.com  kontaktieren, können Sie Strategien für eine engere Zusammenarbeit mit unseren Publishern besprechen. Diese Zusammenarbeit kann maßgeschneiderte Medienanfragen umfassen, wie z. B. kundenspezifische Banner oder exklusive Werbeaktionen, die sicherstellen, dass Ihre Produkte hervorstechen und ein größeres Publikum erreichen. Bieten Sie Ihren Top-Affiliates höhere Provisionen an Belohnen Sie Ihre leistungsstärksten Affiliates mit höheren Provisionen. Informieren Sie Ihre Top-10-Affiliates über diesen Anreiz, damit sie Ihrer Marke noch mehr Aufmerksamkeit verschaffen können. Diese Strategie ermutigt Ihre besten Affiliates, Ihre Promotions zu priorisieren und so mehr Traffic und Verkäufe auf Ihre Website zu bringen. Vorteile einer Partnerschaft mit Tradedoubler Erweiterte Reichweite: Unsere Plattform verbindet Sie mit einem riesigen Netzwerk von Publishern und vergrößert so Ihre Reichweite auf ein breiteres Publikum. Gezieltes Marketing: Arbeiten Sie mit Publishern zusammen, die Ihre Zielgruppe ansprechen, und stellen Sie so sicher, dass Ihre Schulanfangs-Promotions die richtigen Kunden erreichen. Gesteigerter Umsatz: Mit effektiven Marketing-Tools wie Gutscheinen und Bannern können Sie mehr Besucher auf Ihre Website locken und so den Umsatz steigern. Fachkundige Unterstützung: Unser Team ist bestrebt, Ihnen zum Erfolg zu verhelfen. Egal, ob Sie Hilfe bei der Einrichtung oder Optimierung Ihrer Kampagne benötigen, wir unterstützen Sie bei jedem Schritt. Verpassen Sie nicht die lukrative Schulanfangssaison. Nutzen Sie die Affiliate-Marketing-Plattform von Tradedoubler, um Ihre Marketingaktivitäten zu verbessern und mehr Umsatz zu erzielen. Wenn Sie bereits Kunde sind, setzen Sie sich mit uns unter  growsupport@tradedoubler.com  in Verbindung, um zu besprechen, wie wir Ihnen helfen können, mehr Sichtbarkeit zu erlangen oder Ihre speziellen Medienwünsche zu erfüllen. Wenn Sie neu bei Tradedoubler sind, ist jetzt der perfekte Zeitpunkt, um sich zu registrieren. Wenn Sie bei uns anfangen, profitieren Sie immer von einem Gratismonat, der es Ihnen ermöglicht, unsere Plattform während der nachfragestarken Schulanfangssaison auszuprobieren und die Ergebnisse selbst zu sehen. Durch die Nutzung der Affiliate-Marketing-Plattform von Tradedoubler und die Zusammenarbeit mit unserem umfangreichen Netzwerk von Publishern können Sie den Schulanfangsmarkt effektiv nutzen und Ihre Umsätze deutlich steigern. Verpassen Sie nicht diese aufregende Gelegenheit — melden Sie sich noch heute bei uns an und machen Sie diese Back-to-School-Saison zu Ihrer bisher erfolgreichsten!

Maximize your sales this back-to-school season with Tradedoubler's affiliate platform. Discover effective strategies and boost your website's performance today! As the back-to-school season approaches, advertisers have a golden opportunity to significantly boost their sales and enhance their website performance. This period is one of the most profitable times of the year for retailers, as parents and students eagerly hunt for the best deals on school supplies, clothing, electronics, and more. By leveraging Tradedoubler’s dynamic affiliate marketing platform, advertisers can tap into an extensive network of publishers, driving a surge in traffic and sales to their websites. Unlock Profits: Why Back-to-School is a Prime Sales Opportunity The back-to-school season is one of the most lucrative shopping periods of the year. Consumers are ready to spend, making it an ideal time for advertisers to capture a significant share of the market. With Tradedoubler’s affiliate marketing platform, you can connect with publishers who are eager to promote your products to a highly targeted audience, ensuring your back-to-school offers reach those who are actively looking to buy. Strategies to Boost Your Sales with Tradedoubler To fully capitalize on the back-to-school season, consider implementing these strategies through the Tradedoubler platform: Introduce New Vouchers Discounts and special offers are incredibly effective in attracting budget-conscious shoppers. By adding new vouchers and discount codes via our platform, you can entice parents and students seeking the best deals. Ensure these vouchers are prominently displayed and easily accessible on both your website and your affiliate partners’ sites to maximize their impact. Create Engaging Banner s Visual appeal is essential for capturing consumer attention. Utilize our platform to design and distribute eye-catching banners that highlight your back-to-school promotions. These banners can be strategically placed on high-traffic publisher websites, increasing your visibility and driving more traffic to your site. Collaborate with Publishers Our extensive network of publishers is one of your greatest assets. By contacting us at growsupport@tradedoubler.com , you can discuss strategies to work more closely with our publishers. This collaboration can include tailored media requests such as custom banners or exclusive promotions, ensuring your products stand out and reach a wider audience. Offer Higher Commissions to Top Affiliates Reward your top-performing affiliates by offering higher commissions. Let your top 10 affiliates know about this incentive so they can provide your brand with even more visibility. This strategy encourages your best affiliates to prioritize your promotions, driving more traffic and sales to your website. Benefits of Partnering with Tradedoubler Extended Reach: Our platform connects you with a vast network of publishers, expanding your reach to a broader audience. Targeted Marketing: Work with publishers who cater to your target demographic, ensuring your back-to-school promotions reach the right customers. Increased Sales: With effective marketing tools like vouchers and banners, you can drive more traffic to your website, ultimately boosting sales. Expert Support: Our team is dedicated to helping you succeed. Whether you need assistance with campaign setup or optimization, we’re here to support you every step of the way. Don’t miss out on the lucrative back-to-school season. Leverage Tradedoubler’s affiliate marketing platform to enhance your marketing efforts and drive more sales. If you’re an existing client, get in touch with us at growsupport@tradedoubler.com to discuss how we can help you gain extra visibility or fulfill any specific media requests you might have. If you’re new to Tradedoubler, now is the perfect time to sign up. Starting with us will always benefit you with a free month, allowing you to try our platform during the high-demand back-to-school sales season and see the results for yourself. By leveraging Tradedoubler’s affiliate marketing platform and collaborating with our extensive network of publishers, you can effectively capture the back-to-school market and significantly boost your sales. Don’t miss out on this exciting opportunity — join us today and make this back-to-school season your most successful one yet!

Press release 29th of July 2024 #NewBizFactory, a recently formed business unit at Tradedoubler, introduces a new service for innovative shoppable solutions called Content to Commerce in Spain. Madrid, 29th of July 2024 – Tradedoubler, a leading global Partner Marketing company and its recently formed business unit #NewBizFactory announce the official launch of a new capability called Content to Commerce in the Spanish market. Content to Commerce is an innovative service designed to seamlessly integrate commerce opportunities into compelling content, enabling Brands to drive engagement and sales like never before. #NewBiz Factory is a new global business unit that focusses on developing and launching innovative shoppable solutions for brands that seek new ways for branding, engagement and performance in exclusive media and content inventory. Its services that currently include App Marketing and Lead Generation are now completed by the new Content to Commerce capability with the official launch in Spain. Content to Commerce offers shoppable widgets containing digital products that become part of the content of large and exclusive publications. The key benefit of Content to Commerce for Brands is the enablement of high levels of user engagement with the products advertised within the content, resulting in increased sales conversions. Further benefits include brand building through high quality and relevant content, increased brand loyalty, and data insights on consumer preferences leading to improved targeting and marketing strategies. "Our mission has always been to push the boundaries of what is possible in marketing," says Claudia Batschi-Rota, VP Strategic Business Development at Tradedoubler and Manger of #NewBizFactory. "With the launch of our Content to Commerce capability, we are once again demonstrating our commitment to innovation and client success. This new service is a game-changer, providing our clients with the tools they need to stay ahead in a competitive market." Soraya Garcia Merino, General Director Tradedoubler Spain adds: “Our Brands are looking for more effective ways to connect with their audiences and drive sales. This new capability allows them to do just that - by turning branding and engaging content into direct commerce opportunities. We are looking forward to seeing the impact that Content to Commerce will have on the performance of our Brands in the Spanish market.” About Tradedoubler: Tradedoubler is a thriving partner marketing network with a global reach. Covering 90+ markets all over the world, we’ve been boosting partnerships between result-driven brands and publishers since 1999. Founded in Stockholm, Sweden, and listed on Nasdaq Stockholm, Tradedoubler has 350 employees along with offices across Europe and Australia. Our solutions include partner marketing, lead generation campaigns, influencer marketing, app download campaigns, as well as the Tradedoubler technology platform; designed for advertisers and media agencies looking to manage their own in-house partner programs and to track their digital marketing campaigns. For more information, please visit www.tradedoubler.com or contact content2commerce@tradedoubler.com

Le marketing d'affiliation est un domaine dynamique et en constante évolution, avec de nouvelles tendances et des changements dans le comportement des consommateurs qui façonnent le paysage chaque année. Alors que nous arrivons à mi-parcours de l'année 2024, il devient important de repenser aux tendances qui ont dominé la sphère du marketing d'affiliation jusqu'à présent et de faire des prédictions éclairées pour la prochaine saison de shopping du Black Friday. Analyse semestrielle : Les Grandes Tendances du Marketing d'Affiliation en 2024 Une concentration accrue sur les marchés de niche En 2024, les spécialistes du marketing d'affiliation se sont plus que jamais concentrés sur les marchés de niche. En ciblant des segments d'audience spécifiques avec un contenu et des produits sur mesure grâce à Grow by Tradedoubler, les affiliés ont constaté des taux d'engagement plus élevés et de meilleurs taux de conversion. Exemple : L'un de nos programmes d'affiliation de compléments alimentaires axés sur les produits végétaliens a vu ses conversions augmenter de 30 % en ciblant les communautés végétaliennes. Croître grâce à l'expertise de Tradedoubler : Tirez parti de notre vaste réseau de partenaires de niche pour cibler et engager efficacement des segments d'audience spécifiques. Progression des partenariats avec les influenceurs Les influenceurs continuent de jouer un rôle crucial dans le marketing d'affiliation. Le premier semestre 2024 a vu une augmentation des collaborations entre les marques et les micro-influenceurs. Ces influenceurs, avec leurs followers très engagés et fidèles, offrent aux marques une promotion authentique et une portée efficace. L'accent mis sur l'authenticité et la confiance s'est avéré bénéfique pour stimuler les ventes.                                                                                                                                    Conseil pratique : Travaillez avec des blogueurs qui correspondent aux valeurs de votre marque et aux caractéristiques démographiques de votre public pour un partenariat plus efficace.  Aperçu de Grow by Tradedoubler : Connectez-vous avec Metapic par l'intermédiaire de Grow by Tradedoubler pour trouver et collaborer avec les bons influenceurs pour votre marque. Une utilisation accrue de l'IA et de l'apprentissage automatique Les technologies d'IA et d'apprentissage automatique ont révolutionné les stratégies de marketing d'affiliation. De l'optimisation du placement des annonces à la personnalisation de l'expérience utilisateur, ces technologies ont permis aux spécialistes du marketing de prendre des décisions fondées sur des données, ce qui a conduit à une amélioration du retour sur investissement. L'analyse prédictive a également été utilisée pour anticiper le comportement des consommateurs, permettant aux affiliés d'ajuster leurs tactiques de manière proactive. Approche "mobile-first" Avec l'utilisation croissante des smartphones pour les achats en ligne, une approche "mobile-first" est devenue indispensable. Les affiliés de Grow by Tradedoubler ont optimisé leurs sites Web et leur contenu pour les appareils mobiles, garantissant ainsi une expérience utilisateur transparente. Cette tendance s'est avérée cruciale pour capter l'attention des consommateurs en déplacement et générer des conversions. La durabilité et le marketing éthique Les consommateurs accordent de plus en plus d'importance à la durabilité et aux considérations éthiques lorsqu'ils prennent des décisions d'achat. Les spécialistes du marketing d'affiliation qui se sont alignés sur des marques respectueuses de l'environnement et des pratiques commerciales transparentes ont reçu des réponses positives de la part de leur public. Cette tendance devrait s'accentuer, reflétant une évolution sociétale plus large vers un consumérisme conscient. Prédictions pour le Black Friday : À quoi s'attendre en 2024 À l'approche du Black Friday, plusieurs tendances clés sont sur le point de façonner le paysage du marketing d'affiliation chez Grow by Tradedoubler : Promotions précoces et périodes de vente prolongées Ces dernières années, les promotions du Black Friday ont commencé plus tôt et se sont prolongées au-delà d'une seule journée. Cette année, nous pouvons nous attendre à voir encore plus de marques de Grow by Tradedoubler lancer leurs offres bien à l'avance, créant ainsi une période de vente prolongée. Les affiliés doivent s'y préparer en planifiant et en promouvant des offres précoces pour attirer l'attention des acheteurs à l'avance. Stratégies de marketing omnicanal L'intégration transparente de plusieurs canaux sera cruciale pour la réussite du Black Friday. Les consommateurs seront à la recherche d'une expérience cohérente, qu'ils fassent leurs achats en ligne, sur mobile ou en magasin. Les affiliés doivent s'assurer que leurs efforts marketing sont synchronisés sur toutes les plateformes, afin d'offrir une expérience unifiée et attrayante à leur public. Utilisation accrue du contenu vidéo Le contenu vidéo continue de gagner du terrain en tant qu'outil marketing efficace. Pour le Black Friday, les affiliés peuvent s'appuyer sur des commentaires vidéo, des déballages et des tutoriels pour présenter les produits de manière convaincante. La diffusion en direct, en particulier, devrait jouer un rôle important, en permettant une interaction en temps réel avec les acheteurs potentiels et en créant un sentiment d'urgence autour d'offres limitées dans le temps. Offres et recommandations personnalisées La personnalisation sera essentielle pour se démarquer pendant la période de pointe du Black Friday. Les affiliés qui utilisent les données pour proposer des offres personnalisées et des recommandations de produits verront probablement leurs taux d'engagement et de conversion augmenter. L'adaptation du contenu aux préférences individuelles peut avoir un impact significatif sur les ventes. Mettre l'accent sur la livraison rapide et gratuite Les options de livraison peuvent faire ou défaire une vente, en particulier pendant la période des fêtes de fin d'année. Les affiliés doivent mettre en avant les marques qui proposent des livraisons rapides et gratuites afin d'attirer les acheteurs à la recherche de commodité et de valeur. La mise en avant de ces avantages peut donner aux affiliés un avantage concurrentiel. Le développement durable comme argument de vente Le développement durable continuant d'influencer les choix des consommateurs, la promotion de produits et de marques respectueux de l'environnement sera avantageuse. Les affiliés peuvent attirer les acheteurs soucieux de l'environnement en mettant en avant des pratiques durables et des produits éthiques, s'alignant ainsi sur la demande croissante de consommation responsable. Conclusion Le terrain du marketing d'affiliation en 2024 se caractérise par une focalisation sur les marchés de niche, les partenariats avec les influenceurs, les stratégies pilotées par l'IA, l'optimisation mobile et la durabilité. À l'approche du Black Friday, les promotions anticipées, les stratégies omnicanales, le contenu vidéo, la personnalisation, l'expédition rapide et la durabilité joueront un rôle central dans la réussite. En restant à l'écoute de ces tendances et en se préparant stratégiquement, les affiliés peuvent maximiser leur impact et leur rentabilité avec Grow by Tradedoubler pendant le plus grand événement commercial de l'année. Gardez une avance sur la courbe avec Grow by Tradedoubler. Notre plateforme vous offre les outils et les informations dont vous avez besoin pour tirer parti de ces tendances et maximiser votre succès en matière de marketing d'affiliation. Abonnez-vous à notre lettre d'information pour recevoir les dernières mises à jour et astuces, et commencez dès aujourd'hui à planifier votre stratégie pour le Black Friday afin d'être prêt pour le plus grand événement commercial de l'année. Pour plus d'informations : Visitez le site Grow by Tradedoubler pour plus d'informations et de mises à jour sur le monde en constante évolution du marketing d'affiliation.

A huge congrats goes out to, Matthias, on his 10th anniversary as CEO of Tradedoubler! "Impressive leadership" "Best colleague" "Professional" "Empath" These are some of the sentiments used by TD’s management team to describe his successful tenure so far. 22th of April 2024 – Today marks 10 years of Matthias Stadelmeyer ‘s time as CEO of Tradedoubler. And what a decade it has been! We want to celebrate this very significant milestone and thank Matthias for his excellent leadership which has led to immense growth and success over these past 10 years. Noteworthy moments at Tradedoubler From his position as CEO, Matthias has been sharing his ingenuity, commitment, and passion for performance marketing with the world for 10 years. However, his journey with the company started as early as 2007, when he launched his TD career as Account Manager for our Private Network Solution (PVN) in Germany. For the next 7 years, Matthias transitioned into several distinct roles in Germany, and spent some time working from our London office in sales and project management. In April 2014, he was appointed as CEO of Tradedoubler. At first, the appointment came as a big yet pleasant surprise to him during a stay in Bali, Indonesia, along with a steep learning curve that he admits continues to this day. Matthias shares that he revels in his role, along with all the responsibility that comes with it. The entire Tradedoubler team are all grateful for the decision that he made 10 years ago to take on the role as CEO. Furthermore, appreciation is extended for his willingness to carry on for all these years, despite a variety of challenges and obstacles that have come along the way. Thank you! On behalf the entire Tradedoubler and Reworld Media teams, and our partners – thank you for your fantastic work over these past 10 years! ”Dear Matthias, during these 10 years of working together on the Tradedoubler strategy, we have explored many issues, ideas, and which steps to take to move the company forward. Many outcomes were successful, and some were not – but we have always taken failures as fuel for learning and growth. You are one of the most professional colleagues I’ve had the pleasure of working with, and I now consider you as a friend. Many thanks for your trust. Let’s continue this long and exciting road together!” – Pascal Chevalier , Member and Chairman of the Board of Directors “Reflecting on our first year together, I want to express my gratitude for your invaluable industry insights, genuine empathy, and kindness. In just this year, your leadership has left a lasting impression, inspiring us to excel. Here’s to continued success under your exceptional guidance.” – Victoria Normark , CTO at Tradedoubler “I am grateful to Matthias for welcoming me into the Tradedoubler team and allowing me to contribute to its growth over the past few years. Matthias consistently demonstrates his availability and reliability as a colleague, making him someone we can all rely on.” – François Pacot , CPO at Tradedoubler & CEO at R-Advertising

Spring is not just a season to celebrate nature's renewal: it's also a prime time for brands and affiliates to connect with consumers through thoughtful, targeted marketing campaigns. As we approach this special season, there's how you can leverage Grow by Tradedoubler's platform to maximize your marketing efforts and drive sales. Understanding Your Audience The first step to a successful spring campaign is to deeply understand your audience. What do they value? What are their interests? Use the analytics tools available on the Grow platform to gain insights into your audience's behaviour and preferences. This data will guide you in tailoring your campaigns to match their interests, ultimately increasing engagement and conversions. During spring, clients typically seek products and experiences that resonate with the spirit of renewal and vitality. This could involve purchasing items such as outdoor gear, gardening tools, spring fashion, or travel packages to explore blooming destinations. Keep in mind the diversity of your customer base during this season, catering not only to nature enthusiasts but also to those seeking wellness, adventure, or simply a fresh start. Personalize Your Approach Personalization is key. With the insights you've gathered, create personalized messages and offers that speak directly to your audience. Consider segmenting your audience based on their interests and past purchasing behaviour to tailor your promotions. Organize your product into categories that align with different aspects of spring, such as "outdoor adventures" or "spring cleaning essentials". This approach helps customers easily find what they need while enhancing their connection with your brand. What Publishers to Focus On For advertisers aiming to make the most of Grow during the spring season, focusing on the right publishers is paramount. Collaborate with publishers whose content captures the essence of spring and resonates with engaged audiences. This encompasses various categories, including lifestyle bloggers who share seasonal tips and inspiration, travel influencers highlighting spring destinations, and wellness websites promoting products for rejuvenation. Additionally, partnering with coupon sites offering spring discounts or comparison platforms guiding consumers in making spring-related purchases can amplify your reach and impact. By prioritizing publishers that align with the sentiment of spring and resonate with target audiences, advertisers can optimize their marketing strategies through Grow, driving sales and celebrating the vitality of the season in a meaningful way. Leverage Timely Promotions Timing is everything. Start your promotions early to capture the enthusiasm of spring enthusiasts and continue them throughout the season to engage with consumers seeking fresh experiences. Utilize the promotional tools on the Grow platform to schedule your campaigns effectively and ensure your offers reach your audience at the optimal time. Promote Special Offers and Offer Gift Guides Consider offering vouchers or special promotions to encourage purchases. Tailor these offers to cater to the diverse interests and needs of your customers during the season of renewal. Spring guides are incredibly effective for spring marketing. Curate a selection of products and experiences that embody the essence of spring, making it easier for your audience to find what they're looking for .You can create guides for various spring activities, such as "Spring Cleaning Made Easy". Enhance Your Online Presence Revamp your website, banners, and social media profiles with spring themes and imagery to capture the essence of the season. Consider creating a dedicated spring landing page to centralize your promotional efforts, which could also optimize advertising costs by targeting relevant search keywords. Social media platforms are a powerful tool for engaging with your audience. Share your gift guides, special promotions, and personal messages about what spring means to you and your brand. Encourage your followers to share their stories and plans for spring to foster a sense of community and engagement. Track and Optimize Finally, make sure to track the performance of your spring campaigns using the comprehensive tracking tools available on Grow. Analyse the data to gain insights into what's working and what's not, and make adjustments to optimize your campaigns in real-time. By continuously refining your strategies, you can maximize your results and make the most of the spring season with Grow by Tradedoubler.

The team at Grow by Tradedoubler is passionate about delivering an exceptional customer experience, constantly seeking ways to elevate the usability and effectiveness of our platform. The feedback and insights gathered during this time were invaluable, driving the continuous improvement of our platform. It laid the groundwork for the transformative updates we're introducing this quarter, aimed at enhancing user experience, streamlining operations, and offering more flexible financial management solutions. This chapter serves as both a recap of our recent achievements and a segue into the exciting developments we have in store for 2024, reinforcing our commitment to innovation, excellence, and the success of our users in the dynamic digital marketing landscape. Update 1: Transition to Tiered Pricing As we unveil the latest enhancements to the Grow by Tradedoubler platform in Q1 2024, it’s pivotal to reflect on the strides made in the final quarter of 2023. The period leading up to the new year was marked by significant advancements and strategic successes, especially during the high-traffic Christmas season. Our revamped tiered system—Start, Walk, and Run—played a crucial role in empowering users to navigate the festive rush with tailored strategies, ensuring optimal performance and unparalleled growth. Update 2: Publisher Approval Access In our ongoing effort to streamline operations and enhance the efficacy of the Grow platform, we have significantly refined the publisher approval process. Now, publishers who apply to join the Grow program under the Start tier will benefit from an instant auto-approval mechanism. This innovation not only accelerates the onboarding process for new publishers but also maintains the high standard of quality and relevance that our platform is known for. By automating this process, we ensure that our advertisers can connect with a wide array of qualified publishers without delay, facilitating more efficient and productive partnerships. Update 3: ChatGPT in Grow Program Description We're excited to introduce a cutting-edge feature that sets a new standard in program description creation: ChatGPT-powered narratives. Recognizing the pivotal role of compelling and effective program descriptions in attracting and engaging audiences, we've implemented a ChatGPT-powered tool designed to revolutionize how users craft their program narratives. This feature supports the creation of persuasive, high-quality descriptions in multiple languages, offering customization options to suit the unique needs and preferences of our users. Whether you're aiming to inspire, inform, or connect with your audience, our ChatGPT integration provides the tools you need to create descriptions that resonate. Update 4: Cancellation of Program Closure Understanding the dynamic nature of digital marketing and the occasional need for strategic shifts, we've introduced a new feature that adds a significant layer of flexibility to program management. Grow users now have the opportunity to reassess the decision to close a program with a five-day grace period to cancel the closure request. This feature is particularly useful in fast-paced marketing environments where decisions may need to be revisited based on new information or changing circumstances. By offering this period for reconsideration, we empower our users to make more deliberate and informed choices, ensuring that every decision contributes to the long-term success of their digital marketing strategies. Update 5: Improved Media Management To ensure our platform remains at the forefront of user-friendly design and functionality, we have significantly upgraded our media management capabilities. With these enhancements, any program logos uploaded to the platform will now be automatically resized to the optimal dimensions of 350x130 pixels. Furthermore, we've introduced a maximum image size limit of 2000 pixels to maintain visual consistency across the Grow platform. Update 6: Enhanced Commission Management for Run Tier Understanding the need for granular control over promotional strategies, we have introduced new functionalities specifically for our Run tier customers. These enhancements allow for the setting of scheduled start and end dates for commissions, granting users unparalleled control over their promotional timelines. This level of customization ensures that Run tier customers can optimize their marketing campaigns with precision, adjusting their strategies to align with specific marketing objectives, seasonal promotions, or any other time-sensitive events. This enhancement underscores our commitment to providing sophisticated tools that cater to the dynamic needs of digital marketers. Update 7: Improved Program Overview and Tracking An updated tracking link generator was introduced, allowing clients to create publisher-specific links, streamlining the tracking process and enhancing accuracy. These updates collectively reflect Grow by Tradedoubler's unwavering commitment to delivering a platform that is not only transparent and efficient but also tailored to meet the evolving needs of our diverse user base. We're dedicated to ensuring that every feature and functionality enhances the digital marketing journey, making it more seamless, productive, and ultimately, successful.

In the dynamic world of online commerce, establishing a robust digital presence and driving sales are crucial for the growth and sustainability of businesses, especially SMEs. However, navigating digital marketing complexities, particularly affiliate marketing, can be daunting without the right tools and expertise. Platforms like Grow by Tradedoubler have emerged as indispensable allies for businesses, offering comprehensive resources and strategies to navigate this landscape with confidence and success, all at low entry-level fees. As part of Tradedoubler, a leading international affiliate network with over 20 years of experience, Grow ensures the best promotional options for both Advertisers and Publishers. Paloma and the dedicated team at Grow serve as guiding lights for businesses seeking to enhance their online visibility, amplify sales, and solidify their brand presence. Watch Now: See how Grow by Tradedoubler can elevate your business in our quick 3-minute video. Take the next step in amplifying your digital success! https://www.loom.com/share/d7204565749c4b19a1e79a2be1836460?sid=1b00bcf3-310c-45ac-9b84-c7010f131079 Koroshi: From Ambition to Achievement Koroshi, a leading fashion retailer from Spain, partnered with Grow to navigate the digital landscape effectively. Recognizing the importance of quality control and navigating the digital landscape effectively, Koroshi turned to Grow for guidance and support. Grow’s self-managed nature and easy-to-use platform, allowed Koroshi to have absolute control over the Publishers they wished to work with, as well as the way in which their brand was being advertised online. Through strategic partnerships with renowned publishers such as Klarna, Letyshops, Velka Shopping, and Coupon Nation, Koroshi witnessed a remarkable 200% increase in sales and significant brand visibility enhancement. With Grow's User Interface and detailed reporting, Koroshi gained valuable insights into customer preferences, tailoring ads for a more personalized touch and understanding what content was gaining traction and sales. "The part we like the most about Grow is the simplicity with which you can create campaigns and the ability to approve the affiliates we are most interested in for our campaigns." Emilio Narváez, Ecommerce Manager, Koroshi Shop Goboony: Redefining the Landscape of Holiday Rentals Goboony, a motor-home rental platform, faced escalating customer acquisition costs. Thanks to Grow's insights and network, Goboony saw a twofold increase in sales and a threefold surge in website traffic. Going from barely a couple hundred visitors a month to reaching over 100k unique visitors each month, resulting in greater brand awareness and a substantial increase in sales. With Grow’s centralized platform, simple UI, and publisher accessibility, Goboony managed its affiliate marketing efforts independently, optimizing performance and streamlining activities. All this, whilst only paying for actual results. "Grow by Tradedoubler offers a very clear overview of our performance and statistics. The platform is easy to use and allows us to update our promotions within a few clicks. Our interactions with the tradedoubler team have been great as they provided support and informative suggestions to optimise our performance." Ellaine and Antoinette, Business Development Managers, Goboony At the core of Grow's success is its performance-driven approach, ensuring clients pay solely for tangible outcomes achieved. With real-time analytics and actionable insights, Grow empowers businesses to create targeted campaigns that resonate with their audience. The symbiotic relationship between Grow and Tradedoubler's expansive affiliate network ensures unparalleled ROI, solidifying Grow's stature as a catalyst for growth and prosperity. To discover more about Grow and how it can empower your business, watch our video presentation and take the next steps towards success. Sign up with Grow by Tradedoubler today!

As the season of love approaches, so do opportunities for your affiliate marketing campaigns to shine. With Valentine's Day and Single’s Day just around the corner, let's explore the ways you can maximize your success on the Grow by Tradedoubler platform. This guide is not just about strategies; it's a journey toward stronger collaboration with our publishers and a leap toward elevating your affiliate marketing endeavours. Love in Every Pixel: Tailoring Campaigns for Valentine's Day In the realm of targeted marketing, consider refining your approach to resonate with specific customer segments. Craft campaigns that mirror the romantic spirit of Valentine's Day, offering exclusive deals for couples or special incentives for those embracing solo celebrations. Consider collaborating with influencers who can infuse authenticity into your promotions, creating content that emotionally connects with their dedicated audience. If you would like more information on our Influencer Marketing solution METAPIC , feel free to get in contact with our Team! Creativity Unleashed: Innovative Marketing Approaches Step into the realm of interactive campaigns to engage your audience. Think quizzes or polls related to love and relationships – activities that encourage participation and create a buzz around your brand. Weave compelling narratives around your products or services that evoke emotions, telling stories that align seamlessly with the theme of love and making your brand not just memorable but deeply relatable. Embracing Solo Celebrations: Preparing for Single’s Day As Single’s Day approaches, tailor your promotions to cater specifically to solo celebrators. Provide exclusive deals or discounts that make this day special for those flying solo. Be empowered to tap into your creativity and feel encouraged to produce content that resonates with the single demographic. Vouchers can be a great way to get customers to make that purchase! Themes such as humour, empowerment, and self-love can be particularly interesting at this time of the year. Closeness in Collaboration: Partnering with Grow Publishers Initiate early communication with our publishers to align on campaign goals and strategies. Early planning allows for a coordinated effort, ensuring a seamless execution during the festive season. If you're on the Grow Walk or Run tier, leverage the newsletter promotion feature to spotlight your Valentine's Day and Single’s Day deals, boosting visibility and expanding your digital footprint. Work closely with publishers to customize promotions based on their audience, enhancing the relevance and success of your campaigns. Use this chance to try out our new InMail function and ask your favourite Publishers what you can do to increase your collaboration! Data as Your North Star: Leveraging Grow Features Harness the power of data-driven decision-making using the 'Statistics' category on Grow. Identify top-performing publishers and successful marketing creatives from past campaigns to refine your approach. Leverage the flexibility of commission segments to tailor your approach for different affiliates and campaigns, ensuring that your commission strategies evolve with the dynamic nature of festive events. Encouraging a Culture of Innovation: Fresh Approaches for Success Consider exploring new affiliate partnerships that align with the themes of love, relationships, or self-care. Fresh perspectives and diverse audiences can bring a unique angle to your campaigns. Introduce gamification elements within your campaigns, such as contests or giveaways. Gamification not only boosts engagement but also encourages user participation and loyalty. As you gear up for Valentine's Day and Single’s Day sales on Grow by Tradedoubler, let the spirit of collaboration and innovation guide your efforts. This journey is more than just campaigns; it's about creating experiences that resonate with your audience. Join us in this exciting venture, and together, let's GROW towards a more prosperous and heart-filled digital future!