Today, we celebrate a milestone in our history: A strategic rebranding of our Partner Marketing business which has resulted in a new brand platform framework. During the past months, we have invested in several strategic initiatives with the aim of redefining our strategic focus, and we are proud to present the results today: a dedicated Partner Marketing brand platform with a new corporate identity and visual design. There couldn't be a better time to announce this fantastic news, as we are also celebrating our 25th anniversary as a company this weekend. Our thriving legacy and our future-oriented Partner Marketing approach are perfectly summed up in our new brand core: Boosting partnerships since 1999.
“Affiliate, now Partner Marketing, has been our core business for 25 years. It is and always has been one of the most relevant marketing channels for Brands and Publishers alike. Our new brand platform and visual identity accurately depict the pivotal position that Partner Marketing has within Digital Marketing and will enable our Brands and Publishers to become more respected and thriving Digital Marketing players. 'Boosting Partnerships' is now our brand core and guiding principle for all our actions and for all stakeholders in our global Partner Marketing Network”, says Matthias Stadelmeyer, CEO.
What does boosting partnerships mean?
Our brand core builds on two central promises that drive us: We are in the market to empower a thriving Partner Network where everyone wins, and we are the committed growth companion for all our partners.
In an empowered and thriving network, we host Brands and Publishers – big and small, mainstream and niche, and from any industry and digital marketing model. Tradedoubler is the committed growth companion for all our partners, while standing on the pillars of growth (bringing a positive change), commitment (along the whole growth journey) and companionship (by working closely together).
We stand behind two promises which shape our goals: Making a positive difference through what we do and how we do it, and driving performance while making great results happen for Brands and Publishers alike – or condensed in two simple words: Boosting partnerships.
Uli Bartholomäus, new VP Marketing states: “I feel honored to launch a new corporate brand strategy and modern visual identity for this thriving legacy brand. Since its foundation Tradedoubler has established a unique culture that is now aligned with our brand and visual identity and our ambitions going forward. We will never cease to empower Brands, Publishers, and ourselves to become the best version of oneself within the professional space of Digital Marketing.”
Partner Marketing in the Sweetspot
Tradedoubler’s strategic rebranding underscores our firm belief that Partner Marketing continues to belong to the most relevant Online Marketing channels. This claim is based on the CPA centric business model in which Partner Marketing operates within, entailing that Brands can scale sales without increasing marginal costs. This is what we refer to as the 'Sweetspot' that our Brands are in.
This is unique to most other forms of Online Marketing, where scale usually comes with higher costs.
Furthermore, we believe Partner Marketing to be the most innovative form of Online Marketing. The vast number of Publishers in our Partner Network are creative entrepreneurs, smart startups, and professional corporations to which Brands basically outsource their sales goals and scaling ambitions to. Since Publishers primarily work on a CPA basis, they are highly committed to reach the Brands’ goals, as it is in their own interest to maximize sales and earnings.
We would love it if you joined us in celebrating our new brand platform and visual design. Check it out at www.tradedoubler.com and stay tuned for exciting content to come!
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