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Today, we celebrate a milestone in our history: A strategic rebranding of our Partner Marketing business which has resulted in a new brand platform framework. During the past months, we have invested in several strategic initiatives with the aim of redefining our strategic focus, and we are proud to present the results today: a dedicated Partner Marketing brand platform with a new corporate identity and visual design. There couldn't be a better time to announce this fantastic news, as we are also celebrating our 25th anniversary as a company this weekend. Our thriving legacy and our future-oriented Partner Marketing approach are perfectly summed up in our new brand core: Boosting partnerships since 1999.   “Affiliate, now Partner Marketing, has been our core business for 25 years. It is and always has been one of the most relevant marketing channels for Brands and Publishers alike. Our new brand platform and visual identity accurately depict the pivotal position that Partner Marketing has within Digital Marketing and will enable our Brands and Publishers to become more respected and thriving Digital Marketing players. 'Boosting Partnerships' is now our brand core and guiding principle for all our actions and for all stakeholders in our global Partner Marketing Network”, says Matthias Stadelmeyer, CEO.      What does boosting partnerships mean?    Our brand core builds on two central promises that drive us: We are in the market to empower a thriving Partner Network where everyone wins, and we are the committed growth companion for all our partners.   In an empowered and thriving network, we host Brands and Publishers – big and small, mainstream and niche, and from any industry and digital marketing model. Tradedoubler is the committed growth companion for all our partners, while standing on the pillars of growth (bringing a positive change), commitment (along the whole growth journey) and companionship (by working closely together).    We stand behind two promises which shape our goals: Making a positive difference through what we do and how we do it, and driving performance while making great results happen for Brands and Publishers alike – or condensed in two simple words: Boosting partnerships.    Uli Bartholomäus, new VP Marketing states: “I feel honored to launch a new corporate brand strategy and modern visual identity for this thriving legacy brand. Since its foundation Tradedoubler has established a unique culture that is now aligned with our brand and visual identity and our ambitions going forward. We will never cease to empower Brands, Publishers, and ourselves to become the best version of oneself within the professional space of Digital Marketing.”     Partner Marketing in the Sweetspot    Tradedoubler’s strategic rebranding underscores our firm belief that Partner Marketing continues to belong to the most relevant Online Marketing channels. This claim is based on the CPA centric business model in which Partner Marketing operates within, entailing that Brands can scale sales without increasing marginal costs. This is what we refer to as the 'Sweetspot' that our Brands are in.   This is unique to most other forms of Online Marketing, where scale usually comes with higher costs.     Furthermore, we believe Partner Marketing to be the most innovative form of Online Marketing. The vast number of Publishers in our Partner Network are creative entrepreneurs, smart startups, and professional corporations to which Brands basically outsource their sales goals and scaling ambitions to. Since Publishers primarily work on a CPA basis, they are highly committed to reach the Brands’ goals, as it is in their own interest to maximize sales and earnings.    We would love it if you joined us in celebrating our new brand platform and visual design. Check it out at www.tradedoubler.com  and stay tuned for exciting content to come!

NA-KD’s Affiliate Marketing Manager, Rebecca Jacobsson, was asked to share her thoughts on the partner marketing collaboration with Tradedoubler Nordics, to which she says: ”We have a fantastic partnership with Tradedoubler.” ”Our Client Development Manager helps us a lot. He has a high level of expertise and always provides us with great insights and recommendations. Also, he ensures that we get the most out of the partnerships with the extensive amount of publishers/affiliates within their network.” Rebecca Jacobsson, NA-KD Affiliate Marketing Manager This is NA-KD NA-KD was founded in 2015 in Stockholm, Sweden and have since become one of Europe’s 20 fastest growing companies within the fashion industry. They have a dedication to breaking the fashion status-quo by advocating the value of standing out from the crowd. The company also aspires to be among the top 1% most sustainable fashion brands in the world, and believe that transparency and traceability are the key enablers to reach this goal. The birth of a collaboration One year after their founding, NA-KD joined Tradedoubler Nordics by launching affiliate programs in SE, NO, DK & FI. This gave them access to thousands of partner sites across the entire Nordics market. Their key targets for their marketing with Tradedoubler are: ”We want to target new customers that we otherwise may not have reached. At NA-KD we have an interesting marketing mix, and affiliate marketing is a big part of it. We want to reach as many customers as possible and give opportunities for customers to find attractive offers and vouchers via our partner sites through Tradedoubler.” How it’s been going The performance marketing collaboration between NA-KD and Tradedoubler Nordics has been a successful one since the launch of the popular fashion brand in 2016. Close to 1M orders have been delivered through Tradedoubler’s performance & partner network. As for their 2023 results, there have been substantial YoY growth in revenue across all four Nordics programs, with an average increase of +30%. We also asked Rebecca to share if they’ve had some successful campaigns through the years, to which she responds: ”A ton! We are constantly looking at how we can optimize our campaigns with partners whilst striving to improve our ways of working with Tradedoubler to reach even better results.” We are happy to have you! All of us at TD Nordics would like to thank NA-KD for their commitment, trust, and confidence in us as a partner network. The success of the programs are not only a bi-product of a great brand, but what can be achieved through long-term performance marketing partnerships, as well as proactive program management.

Tradedoubler Nordics has been certified as a Great Place to Work! In the month of April, all of us at TD Nordics took part in a survey from the Great Place to Work® Institute, the global authority on workplace culture, employee experience and leadership behaviors. The well-known survey is brought forth to measure several important components of work place culture and overall satisfaction amongst employees in a workplace.  In order to become certified as a Great Place to Work®, a company needs to have a participation rate of at least 90% and a share of positive answers (called a trust index) of at least 70%. We are happy and proud to announce that all Tradedoubler offices have been certified as Great Places to Work. Overall, we had a 95% response rate and a trust index score of 86%, making Tradedoubler a Great Place to Work certified company! Isn’t that amazing? The Great Place to Work Certification A Great Place to Work® certification is a reflection of companies who are generating market-leading results, employee retention, and increased innovation. It’s the only official recognition determined by employees’ real-time report of their company culture. The survey is composed of 61 statements in 5 dimensions. We had the possibility to rate them positively (true or mostly true), neutral or negatively (not true or mostly not true). The 5 dimensions focus on the leadership in the company (Credibility, Respect, Fairness), on the job (Pride) and on team spirit (Camaraderie). Let’s look at some of the results The results provide an insight into how we anonymously think and feel about our workplace. Out of the five dimensions, credibility and camaraderie received the most favorable results. Below are a selection of statements which make us very proud (trust index): Credibility Management is competent at running the business (93%) Management is honest and ethical in their business practices (92%) Management trusts people to do a good job without watching over their shoulders (92%) Camaraderie People care about each other here (95%) When you join the company, you are made to feel welcome (94%) I can be myself around here (91%) Furthermore, freedom, trust, work environment, hospitality, team pride, community & honesty were specific areas that received high scores. To top it all off, our Trust index score was +8% higher than the average score of companies from similar business sectors (sales, marketing, B2B). That is something that we are very proud of! Thank you to all colleagues for your sincere feedback. We would like to extend our appreciation to our clients and partners for being key in shaping this great work culture which we all enjoy together at TD Nordics.